Digital Signs

Montana Transportation Commission Discusses Digital Signs and Transit Advertising

The Montana Transportation Commission is in the midst of a rulemaking to overhaul the sign code.  The Commission discussed the proposed rules at length in its January 28, 2016 meeting (see pages 14-26 of meeting minutes). KRTV and KTVH report Lamar is not happy with a proposed digital sign rule which would require electonic billboards to be at least 500 feet from any intersection.  A majority of city blocks are 300 feet long so the rule would prohibit digital signs in most Montana […]

by billboardinsider· · 0 comments · Digital Signs

Formetco Announces Partnership With EBSCO

April 4, 2016.  Formetco Incorporated announces a strategic partnership with EBSCO Signs & Displays through which EBSCO will manage electronic message center production and marketing. Subsequently Formetco has developed and opened the LHG Innovation Center to support the rapid expansion of their FTX product line. Spurred by Formetco’s rapid growth in the LED display business a decision was made to reassign the electronic message center (EMC) sign business unit to another company, and re-purpose manufacturing space to the FTX business […]

by billboardinsider· · 0 comments · Digital Signs

New York’s Highest Rated Single Board Converts To Digital

New York’s highest rated single static board has converted to digital.  The boards is at the entrance to Lincoln Tunnel and generates 500,000 impressions a week.  The board’s clients have included Tmobile, Yes, M&T Bank and Disney.  Branded Cities is selling the ads.  Branded Cities is a digital and spectacular media company which promotes national and local brands through its network of spectacular, static and digital billboards.  Steven Ellman is CEO.  VG Gupta is EVP and Chief Operating Officer.

by billboardinsider· · 1 comment · Digital Signs

Ads in Motion Provides Mobile Digital Billboards.

Crains Cleveland did an article about Ads in Motion, an Ohio company which has mounted digital billboards on the side of a truck.  The company tows the signs to events and rents them out.  The company’s truck was used to run Kasich ads at a Trump rally in Ohio. Insider is skeptical.  Static billboards and digital billboards are on 24/7.  A mobile billboard is small and only on when it’s at an event so you’ve got a high investment and […]

by billboardinsider· · 0 comments · Digital Signs

OUTFRONT Expands Their On Smart Media Platform

Yesterday we carried OUTFRONT Media’s press release on the deployment of the On Smart Media platform with the Washington Metropolitan Transit Authority.  Railway Age has commented that OUTFRONT Media’s ON Smart Media platform  keeps train passengers updated while offering  advertising partners state-of-the-art addressable screens. The On Smart Technology is now available in both the Washington D.C and New York subway systems. Outfront indicates the platform runs functional ad apps and allows the displays to communicate with one another to deliver synchronized content. The screens […]

by John Weller· · 0 comments · Digital Signs

Outfront Media Deploys Smart Media At DC’s Navy Yard

New York, March 24, 2015 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., announced today the next deployment of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority (“WMATA”). This installation expands the long-term relationship between OUTFRONT and WMATA. The new high-function ON Smart Media displays were installed Wednesday, March 23 at the entrance/exit way of the Green Line’s Navy Yard station, one block away from Nationals Park baseball […]

by billboardinsider· · 1 comment · Digital Signs

15 Years of Digital Billboards by Daktronics

Insider is reposting an article published yesterday on Daktronics blog.  The article gives a terrific overview of the history of digital signs and speculates on the future. 15 Years of Digital Billboards by Daktronics 2016 marks the 15th year since we began designing, manufacturing and installing LED digital billboards. Here’s a quick look into our history and what our future plans hold for the Out of Home industry. The Beginning Some of the first “digital billboards” we sold were not […]

by billboardinsider· · 0 comments · Digital Signs

Mark Boidman on The Digital Sign Business

Investment banker Mark Boidman of Peter J Solomon Company has put a copy of his March 15, 2016 Digital Sign Expo talk on the Peter J Solomon website.  Insider wants to comment on three things in the talk. Boidman sees out of home growing by 3.2%/year for 2015-2019.  In other words, outdoor is a mature GDP business.  It’s growing about as fast as the US GDP is growing. Boidman sees US digital out of home spending growing by 10.7%/year for […]

by billboardinsider· · 0 comments · Digital Signs

Adsemble Launches Digital Billboard Self-Serve Tool

Techcrunch reports that Adsemble has launched a self-serve product to allow out of home media companies to manage the process of selling digital billboard space to advertisers.  The product will include: an overview of every billboard in inventory analytics data the ability to accept or reject individual bids Adsemble currently represents 277 sign locations in Chicago and San Francisco.  It is in the process of expanding to New York City and Los Angeles.   The company wants to build an […]

by billboardinsider· · 0 comments · Digital Signs

Catalyst Proposes Digital Billboard In Upper Dublin, PA

Montgomery News reports that Thaddeus Bartkowski of  Catalyst Outdoor has presented a plan to the Upper Dublin, Pennsylvania school board to lease high school land adjacent to route 309 to construct a monument LED sign.  Catalyst is proposing to pay the school district $6.85 million or $228,000/year over the 30 year lease. Some school board members are against the board and others are interested in considering the proposal to generate funds to support district operations.  The School Board will meet […]

by billboardinsider· · 0 comments · Digital Signs