The Association for National Advertisers (“ANA”) has published a June 2023 study on Programmatic Ad Fraud The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait […]
Insider recently shared an article on Cooler Screens, their lawsuit issues with Walgreens and our opinion about the weakness of the product as a Point of Sale digital Out of Home product. We noted that German based Invidis Group was in Florida last week, and saw the Cooler Screens in […]
In an effort to continuously reinvent the classic advertising channel, the new segmentation tool will take DOOH company into its next era, unlocking unparalleled insights and targeting capabilities for advertisers Miami, FL – June 15, 2023 – Beeyond Media, leading programmatic digital out of home (DOOH) advertising demand-side platform (DSP), […]
Insider has written about Cooler Screens who raised over $100 million in venture capital to install high-tech digital screens that would flash product information and advertisements at consumers while they were shopping for cold beverages. Included as retail partners were a number of large companies including Walmart, Walgreens, Kroger, […]
Omnichannel multilocal DSP and digital-out-of-home (DOOH) SSP converge, enabling the delivery of more personalized, localized omnichannel campaigns Paris, France and Montreal, Quebec (June 12, 2023) – ARAGO (formerly the Mediakeys Platform) and Broadsign today announced a technology partnership that brings all the DOOH inventory available via the Broadsign […]
SignBird’s Location of the Week! This week we’re highlighting client Mashburn Outdoor and their digital unit, Panel #415 located in Greer, South Carolina. Illuminated Digital Approximate Size: 10.5″ x 36″ Total Geopath Impressions Per 4-Weeks: 2,047,680 The SignBird team visited this location to enhance the digital billboard with a signature SignBird Marketing Package […]
Vistar Studio provides creative services globally to support advanced programmatic campaigns NEW YORK – June 6, 2023 – Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), today announced the launch of a new global function – Vistar Studio. Vistar Studio is a new offering that provides advertising […]
In the mid-1980’s, San Antonio had roughly 2,400 billboards and off-premise signs. Currently, the city has fewer than 800 signs and will see that number reduced further as the City Council approved a plan which will allow 24 new digital signs over the next three years. The new permits requires […]
SignBird’s Location of the Week! This week we’re highlighting client Premier Outdoor Media and their digital unit, Panel #1901 located in the Philadelphia DMA. Illuminated Digital Approximate Size: 14′ x 48′ Geopath ID#: 30782297 Geopath Weekly Impressions 0+: 349,431 Route 42 is the most heavily traveled commuter roadway to Philadelphia via […]
Welcome back to SignBird’s Location of the Week! For this project, we worked in Sacramento, CA to shoot the recently acquired billboard assets by the Lamar Northern California office. You can read all about that acquisition and SignBird project in full here. This prominent digital display targets a rapidly growing […]
