Creative

Outfront Grand Rapids Billboard Buzz

Outfront is flooding the Grand Rapids market with these billboards.  Must be an attention getting start to a campaign.  Insider would love to hear from anyone who knows what’s going in.         Paid Ad

by billboardinsider· · Comments are Disabled · Creative

New Out of Home Creative Blog

Outdoor advertising design firm Out of Home Creative recently launched their OOH Blog with a focus on design and creative. Readers of Billboard Insider may be familiar with the firm’s founder and Chief Creative Officer, Melody Roberts since she is a guest columnist on our weekly series “Rate This Billboard.” Insider asked Melody to describe the blog and she said this: “I wanted an avenue to share my outdoor advertising design tips and views as well as a place to […]

by billboardinsider· · Comments are Disabled · Creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Melody Roberts.  Melody is a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for businesses, agencies, media buyers […]

by billboardinsider· · Comments are Disabled · Creative

“Eat Mor Chikin” – Chick-fil-A’s Billboard History

ADWEEK ran a terrific article on the history of Chick-fil-A’s very successful “Eat nor Chickin” campaign.  Some history and highlights from the article include: In the early ’90s, Chick-fil-A was primarily known for being a mall-based fast-food chain, but beginning in 1994, the chain started slowly shifting its focus to freestanding units. With that shift came a new batch of competitors—big burger joints. With its advertising budget constraints, Chick-fil-A couldn’t afford to spend the money on a TV campaign and […]

by John Weller· · Comments are Disabled · Creative

Billboard Design Tips From JCDecaux

This week’s billboard design tips come from the JCDecaux’s Creative Guidelines. Keep it simple.  Viewers have 2 seconds to read a bus shelter ad. Be legible.  Avoid thin type and complicated backgrounds. High Contrast Colors.  Look at the contrasts in this JCDecaux McDonalds ad.  Black Letters on a yellow or white background are best.  White or yellow letters on a black background also standout. Use a clear image.  A good picture makes words moot. Celebrities attract attention. Create dialogue, not […]

by billboardinsider· · Comments are Disabled · Creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts.   Melody Roberts is a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for businesses, agencies, […]

by billboardinsider· · Comments are Disabled · Creative

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts. Melody Roberts is a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for […]

by billboardinsider· · Comments are Disabled · Creative

Coke Generates Buzz With “Ubiquitous” Billboards.

Coca-Cola has generated positive publicity with 60 Chattanooga area billboards containing one word: ubiquitous.  Times Free Press reports that Coca-cola is using the 60 billboards to advertise its “Share a Coke and a Song” summer campaign.  The campaign generated national media coverage and twitter chatter as people became curious about the billboards.  Coca-Cola and Fairway Outdoor explained the campaign at a news conference last Friday. Insider’s take:  A simple campaign which shows the power of outdoor advertising.   Paid Ad

by billboardinsider· · Comments are Disabled · Creative

Outfront 3D billboard warns against texting and driving.

Outfront’s in-house creative studio has developed a one-of-a kind billboard to highlight the dangers of texting and driving: the nation’s first 3D inflatable vinyl billboard that creates a scene of a crash dummy’s head breaking through the windshield.  The crash dummy billboard will be up on June 6th in Florida just in time for the summer road trip season.  The sign was a collaboration between Outfront Studios, Circle Graphics and Soft Signs inflatable Advertising.   Paid Ad

by billboardinsider· · Comments are Disabled · Creative

Rate This Board

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Melody Roberts. Melody is a billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in creating unique out of home designs for […]

by billboardinsider· · Comments are Disabled · Creative