Creative

42 Obie Awards Presented For Exceptional Outdoor Advertising

April 20, 2016 (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. The winners of the 74th annual OBIE Awards were honored at a celebration during the 2015 TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL. “The OBIE Awards celebrate outstanding creativity and design, honoring those […]

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Rate This Board by Out of Home Creative

Insider is starting a new feature called Rate This Board in which we ask a billboard designer to rate a random billboard using the following scale: 5  Great 4  Very Good 3  Average 2  Below Average 1  Poor Then the designer talks about what they may have done differently for outdoor advertising.  Melody Roberts, Owner and Principal Designer at Out of Home Creative rates this weeks billboard art.  We’ve interviewed Melody before on Using Creative as a Sales Tool and on […]

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Lamar Running Brilliant Claritin Digital Billboard Ad

Claritin is running a digital ooh campaign in Lamar markets.  When the pollen count is moderate to high this ad is activated. Insider agrees with Lamar’s Director of New Business Development Mario Martinez: brilliant use of digital out-of-home advertising. Paid Advertisement

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East Hartford OOH Firm Scales New Heights with 3D Times Square Billboard

Out of Home America Wilkins Media (OOHA Wilkins) of East Hartford, CT has created a 3D climbing wall on a billboard for the Toyota RAV4 Hybrid in New York City’s Times Square. “This is the tallest outdoor climbing wall in New York City, and the first billboard of its kind in Times Square,” said Patricia Turosz, Director of Client Partnerships at OOHA Wilkins, headquartered in East Hartford. She worked with ad agency Saatchi & Saatchi LA beginning last September to […]

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Bold Effective Bus Ads

This article is courtesy of Marstudio, Inc., a Brand Strategy Firm & Creative Marketing Agency with diverse capabilities in print design, web design and development, multimedia, and a plethora of other creative disciplines.  You can see the original post here. When WTOP came to Marstudio again in search of a bold and effective bus tail advertising campaign that would incorporate their new logo, we knew we had our chance to impact the advertising world with short, smart, and to-the-point messaging. […]

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Designing Effective Outdoor Ads for Stores

The Store Starters has a great post called “How To Create an Effective Outdoor Campaign for Your Store.”   Here are the tips. Find an outdoor boards near the store.  Same street or right across from or next to your store. Use the board location to advantage. 7 words or less. Use copy to explain the benefit from coming to your store in an interesting way. Don’t overdue graphics. Use a tease.  Give people a little bit of the message […]

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20 Billboard Creative Tips from Arrington Outdoor

Arrington Outdoor has a list of 20 billboard creative tips on its website. Can the message be more succinct? Rule of thumb: maximum copy, seven words! In outdoor design, “less is more”. Is the typeface legible? Does the letter S P A C I N G (or kearning) read at distance? Is it strong and clear? Is the graphic singular? Is the visual content unified? Is the image powerful? Is the read good? Is your poster recognizable at a distance? […]

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Short Attention Spans Mean Short Copy

The Huffington post is encouraging advertisers to shorten ad copy to reflect shorter attention spans.  A Microsoft brain activity study found that between 2000 and 2013 average attention spans dropped from 12 seconds to 8 seconds.  Yet between 2000 and 2015 Zenith Optima found that the median number of words in randomly chosen print and outdoor ads was a constant 12 words between 2010 and 2015. Insider’s take: More evidence for the importance of keeping copy to 7 words or […]

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Billboard Designers Say No To QR Codes and Billboards

Insider posted yesterday on QR codes and billboards.  Insider thinks QR codes should be used sparingly because they distract drivers.     Insider asked billboard design experts Greg Callaham and Melody Roberts what they think. Greg Callaham is an award-winning graphic designer who has designed over 10,000 billboards in a 30 year career.   Melody Roberts is an award winning Creative Director who has been designing outdoor billboard advertising since 1999. In October 2015, Melody launched Out of Home Creative, an outdoor advertising […]

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Should you put a QR code on a billboard?

Lots of companies are putting QR codes on billboards.  See the Durden Outdoor ad on the right.  A QR code is a barcode which contains a URL.  Scan the barcode with your phone and you’ll be taken to a website page.  The QR code on the right was placed on a Durden Outdoor billboard for the local newspaper. Clear Channel has 75,000 scannable tags on sites with heavy footfall and long dwell time (e.g. airports, shoping malls, bus stops).   […]

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