Creative

Penneco on using colors in out of home design.

This week’s Billboard design tips come from Penneco Outdoor’s blog.  They’ve written a brilliant article on choosing the best color for your billboard.  Insider thanks Penneco for permission to publish. Want to design an outdoor ad that really stands out? Using the right colors for your billboard can make a big difference between standing out from the crowd and fading into the background. In fact, studies from the National Institute of Health have found that colors impact how well we remember information! […]

by billboardinsider· · 0 comments · Creative

One Poem At A Time

Smoketown, the oldest African-American neighborhood in Louisville, KY is a unique place rich in heritage and culture. It is an eclectic mix of individuals all coming together to embody the word community. In Smoketown, you don’t just find people, you find a community connected to their history. Insider Louisville reported yesterday about Hannah Drake and her desire to energize her neighborhood when she began to notice the negative advertisements and signs around  Smoketown. Through her efforts was created One Poem At […]

by John Weller· · 0 comments · Creative

Gamecocks take over Times Square

The State reports that South Carolina fans were greeted with digital billboards in New York City’s Time Square where the Gamecocks earned their spot to next weeks Final Four. The billboards were on the NASDAQ and Thomson Reuters Buildings.  South Carolina had a terrific weekend beating both Baylor and Florida to earn the right to play the Gonzaga Bulldogs on Saturday. Inisder’s take – Great job by the University of South Carolina to showcase their school and team. Being from Spokane, […]

by John Weller· · 0 comments · Creative

Rate this board by Blue Sky Digital Printing

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Dan Cunningham a designer with Blue Sky Digital Printing.  Blue Sky Digital Printing is a Norman, OK company which provides vinyl printing and billboard design services to out […]

by billboardinsider· · 0 comments · Creative

America’sTrust in Advertising Grows

By Paul Hiebert, Research Writer, YouGov.com New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt that the ads they saw, read, or heard were generally honest. Today, that number has risen 16 points — meaning that, at present, nearly three-quarters of the American public considers advertisements honest. […]

by John Weller· · 0 comments · Creative

Advertising That’s More Than ‘Hot Air’

Debut of Purifying Eco-Billboard Technology in the U.S. March 23, 2017 Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor.  Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help Californians breathe even easier. The Toyota Mirai eco-billboard campaign, in coordination with Clear Channel Outdoor Americas, will help clear the air from April 3rd through May 28th.  Thirty-seven billboards in […]

by John Weller· · 0 comments · Creative

Mysterious “Twin Peaks” Billboards Have Begun Popping Up

The remake of Twin Peaks is coming soon to Showtime and the promotional campaign is in full swing.  The newsletter Bloody Disgusting reports that billboards have been reported in Washington, Pennsylvania and Montana. The boards are mostly blank with lots of room available.  Stand by to see if more is coming. Paid Advertisement

by John Weller· · 0 comments · Creative

Elite Media Building Wrap in Vegas

Here’s a great time lapse video of an spectacular Elite Media & bpgraphics building wrap in Las Vegas.  The project wrapped a Marriott hotel for Volvo. Elite Media is a Las Vegas out of home advertising company which specializes convention and event advertising. Paid Advertisement

by billboardinsider· · 0 comments · Creative

Evan Schultz on Uncharted Space

Evan Schultz, Art Director, Adams Outdoor An interesting new project of ours was a self-storage client, Conifer Storage. The product was fairly straight-forward but visually uninteresting. The spaces look like garages, all lined up in rows like chips on a computer board. Dilemma: how do you make THAT interesting? Or, even readable on a billboard? The client is expecting to see a photo of their storage units larger than life, literally. They gave us the choice of a straight-on photo […]

by John Weller· · 1 comment · Creative

Billboard ‘Speech’: Part of America’s Daily Conversations

Insider thanks the OAAA for permission to reprint. The courts have long recognized billboards as a form of speech, protected by the First Amendment. A bold proof point to this long-held legal premise is the back and forth dialogue displayed on billboards. (Commercial and non-commercial messages.) “I am active on social media, tweeting daily as part of a fast-paced conversation about the latest industry news,” said OAAA’s Nancy Fletcher. “From my perspective, many current topics appear on OOH platforms.” This […]

by John Weller· · 0 comments · Creative