Creative

Desert Art In a Unique Experience

DesertX is working with Lamar to provide a unique art experience on a stretch of Highway between Joshua Tree and Palm Springs. Co.Exist reports on a series of billboards that show photographs of the surrounding landscape.  On each board there is a moment when the billboards align with the nearby mountain range. The artwork, called Visible Distance/Second Sight, runs through April 30 Paid Advertisement

by John Weller· · 0 comments · Creative

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services. Caribou Coffee Rating: 2 (below average) This is […]

by billboardinsider· · 0 comments · Creative

Beauty and the Beast | JCDecaux North America

Nice example of digital creative.   Paid Advertisement

by John Weller· · 0 comments · Creative

Virginia Beach Vice Mayor Requests A Sign Turn

When you are a small business, it can be difficult to separate yourself from the pack.  Ray Gessner, who owns A Step In Time a chimney cleaning business decided to post his billboards upside down to draw attention to his business. It drew a lot of early attention, including the vice mayor of Virginia Beach, Tina Vick, who called the company to see if the upside down billboards were a mistake? The Mayor explained to Gessner that the signs looked unprofessional and […]

by John Weller· · 0 comments · Creative

Creative and Ad Industry Leaders join with the Ad Council to Stop Texting and Driving

NEW YORK, March 1, 2017 – Prominent leaders from the advertising, media, entertainment and social entrepreneurship industries are teaming up to prevent texting and driving in partnership with Project Yellow Light, a national public service advertising (PSA) contest and scholarship program. The panel of judges will include actress, YouTuber and tastemaker Meg DeAngelis; hip-hop artist Aloe Blacc; filmmaker and social activist Kweku Mandela; Wendy Clark, CEO of DDB North America; Jeff Goodby, Co-Chairman of Goodby Silverstein & Partners; and Michael […]

by John Weller· · 0 comments · Creative

Photo Tips From Wolverine Outdoor

Ever had a client want to use a subpar photo in a billboard ad?  Wolverine Outdoor provides clients with helpful photo tips in order to insure that photo’s are high quality.  Insider loves how Wolverine says it with words and then shows it with pictures. ________________________________________________________________ Paid Ad  

by billboardinsider· · 0 comments · Creative

New Report Highlights the Power of OOH to Drive Engagement, Awareness

OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year February 27, 2017 (Washington, DC) – A recent out of home (OOH) advertising campaign aiming to increase voter participation in the 2016 Presidential election demonstrated OOH’s ability, especially when connected with digital media, to contextually and geographically target and engage audiences. A new report released by the Outdoor Advertising Association of America (OAAA) found Vote to Count, an OOH public service campaign, drove digital engagement with localized, timely, and […]

by John Weller· · 0 comments · Creative

Rate This Board by Blue Sky Digital Printing

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’ss rating is provided by Dan Cunningham a designer with Blue Sky Digital Printing.  Blue Sky Digital Printing is a Norman, OK company which provides vinyl printing and billboard design services to out […]

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Design Tips From Veale Outdoor

This week’s billboard design tips come from Veale Outdoor Advertising.  Insider loves alliteration: Big, bold and beautiful! Paid Advertisement

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Colonoscopy Awareness Billboard Campaign

Interesting piece from Fort Wayne, IN where a local man has purchased space on 15 billboards to raise awareness of colon cancer. Wane.com shares that Jerry Vandeveer will leave the message up from February through July on both static and digital boards in honor of his wife Linda, who died from colon cancer last year. He tells the story first hand on this YouTube video. Burkhart Outdoor is prominent in the campaign.       Paid Advertisement

by John Weller· · 0 comments · Creative