Business

Outfront Wants Its Own Radar

Location based marketing is all the rage.  Outfront has announced a partnership with xAd, a company which enables real-time, location-based marketing, for the development of xAd Marketplace a self service platform for buying and selling locations.  You can watch a Vimeo video on the new product here.  Here’s the press release: NEW YORK, March 3, 2016 /PRNewswire/ — xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, announced […]

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Nancy Fletcher On 25 Years at OAAA

In the outdoor business all roads lead to Nancy Fletcher.  She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law.  She was President and General Manager of Naegele’s Twin Cities market before joining OAAA. Nancy, how did you happen to enter the outdoor business? I was honored to work for R.O. Naegele, […]

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Company Of The Day: Ace Outdoor

Company: Ace Outdoor Advertising. Market: Sunset Strip, Hollywood, California. Headquarters: 8901 Sunset Blvd., West Hollywood, CA 90069 Ace Outdoor is an independent, locally-owned advertising company which operates four signs with 7 faces along the Sunset Strip in West Hollywood. Ace is managed by Andy Bilanzich who was a punter for the 1995 Nebraska cornhuskers national championship football team during college.  The company has been redesigning its signs at the request of the city to make them architectually interesting.  This week […]

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Company of The Day: Norton Outdoor

Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH 2016 Billboard Insider Website Ranking: 32nd out of 246 companies. Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. The company is run by Jerry Norton’s sons. Tom Norton is CEO. Dan Norton is President. Jerry Norton’s grandson Mike is an EVP. The company began by offering cheap 6 by 12 posters, which became known as Eight Sheets, and have […]

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DOMedia’s Ken Sahlin On Online Outdoor Ad Buying

Columbus, OH headquartered DOmedia provides cloud-based technology to facilitate online ad buying and selling. The company’s products have powered over $1 billion in ad transactions. Yesterday DOmedia announced an extension of online ad buying tools. Insider DOmedia CEO Ken Sahlin about online outdoor ad buying. ​Ken, give us a short overview of D​O​media’s products and how they benefit outdoor companies DOmedia is the industry’s most comprehensive, “free to search, free to post” OOH marketplace; some of the largest agencies in […]

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Company of The Day: Land Displays

Company: Land Displays Markets: Berks County, Schuylkill County and Montgomery County, Pennsylvania. Headquarters: 1350 Schuylkill Ave, Reading, PA. 2016 Billboard Insider Website Ranking: 31 out of 246 outdoor companies. The company incorporates billboard rides and a promotional video into a youtube page in addition to its website. Land Displays operates 15 digital billboard faces, 3 trivision faces, 65 bulletin faces and 136 poster panel faces in Pennsylvania. The Company was founded in May 1995 by Jim Landrigan after spending 18 […]

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Billboard Insider Interview With Vertical Bridge CEO Alex Gellman

Looking the generate communications income from leasing space on your outdoor signs to communications and data companies? Talk to Vertical Bridge. Vertical Bridge Holdings is the largest US private owner and manager of wireless telecommunications infrastructure. In September the company announced a partnership with Clear Channel Outdoor giving Vertical Bridge exclusive rights to antenna and small cell site deployment across clear Channel’s footprint. Insider interviewed Vertical Bridge CEO Alex Gellman this week. Gellman has a BS from Tufts University and […]

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Tony Mariani on Recycling Vinyl for Cash

Tony Mariani of DDI Media has developed an innovative program for turning used vinyl into cash. During 2014 DDI handled 2,267 vinyl wraps. He saves old vinyl and sells it individually at $25/each of for $600 for a pallet of 40. He markets via word of mouth and an ad on DDI’s website (see picture). Some clients like Budweiser won’t let Tony sell old vinyl in order to protect brand image. Tony sells the vinyl to salvage experts, farmers and […]

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