Business

Company of the Day: Mixed Media Group

Company: Mixed Media Billboard Advertising Markets: Illinois, Iowa and Detroit Headquarters: Mixed Media Group, Inc.  1152 Liberty Avenue, Cary, IL  60013. Phone: 847-462-8423 Mixed Media operates bulletins, 2 digital billboards and numerous “adlites” (6 by 12 billboards) in the northwest suburbs of Chicago.  The company’s signs are concentrated in McHenry County.  The company also operates signs in Detroit, Eastern Iowa/Quad Cities and Iowa City.  Denny Orsinger is the company’s owner. Denny, how did you enter the outdoor business? Employed in […]

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OAAA Special Report: 50 Interviews Reveal What’s On Your Mind

By: Nancy Fletcher, President and CEO, OAAA April 4, 2016 The out of home (OOH) advertising industry is: In transition Proud of its capacity to adjust to change, and Both optimistic and cautious about the future Those are key take-aways from 50 interviews I just completed with OAAA principals (thank you interviewees for your time and honesty). Those 50 principals represent the entire industry, in terms of geography (Manhattan to Chico, CA), size of company, and function (suppliers, manufacturers, specialists, […]

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Company of the Day: KEM Advertising

Company: KEM Advertising Markets: California, Nevada, Kansas, Oklahoma, Tesax, Louisiana, Mississippi, alabama, Illinois, Indiana, Maryland. Headquarters: Kem Texas, Ltd.  4515 San Pedro Ave, San Antonio, TX  78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas.  The company has been in the billboard business since 1998 and operates over 700 billboard faces to offer in South Texas along the US and Mexico border including all major highways, and locations in Alabama, Nevada, Maryland, […]

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Company of the Day: View Outdoor

Company: View Outdoor Markets: Indiana and Illinois Headquarters: 1000 E 80th Place, Suite 700 N, Merrillville, IN  46410. Phone: 866-757-8439 View Outdoor was formed by Dean White in 2004.  White has previously been the founder and owner of Whiteco Outdoor which was sold in 1998.  View owns 575 locations in Northern Indiana, Chicago and the Chicago suburbs.  The company has walls, bulletins and smaller spaces called Hotspots.  Pete Schroeder is the company’s President.  

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Kentucky Tourism Site installs billboards.

The Wycliffe Mounds State Historic site has installed two large billboards across from the park entranse and two smaller billboards inside the park according to the West Kentucky Star.  The billboards were paid for with finding form the Federal Highway Administration, KY Department of Tourism and Kentucky Transportation Cabinent.  The boards are designed to increase the number of park visitors. Insider’s take: Don’t forget parks and tourist attractions when you are marketing your boards.

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Why You Should Record Billboard Leases and Easements.

An unrecorded billboard lease or billboard easement is trouble waiting to happen.  Whoever buys the land can allege that the lease or easement is not in effect if it is not recorded.  Here’s an interesting case from Wisconsin. A company built a bowling alley and received an easement from the property owner to put up a billboard.  The company rented the billboard to an auto dealer but never recorded the billboard easement.  The bowling alley burned down and the land […]

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Gordon Outdoor

Company:  Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs throughout Oklahoma and Wichita. Jeff, how did you get in the outdoor business. I started with some small structures in downtown Tulsa 17 years ago. Within the next year I started […]

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Flynn Sign Company

Company: Flynn Sign Company Markets: Tennessee Headquarters: 85 Burnett Street, Crossville, Tennessee 38555 Phone: 931-484-9591 Email: Sales@Flynnsigns.net Flynn Sign Company is a family owned and operated business started in 1948 by Bill Flynn to hand paint and service signs.  In 1970 the company moved to its 85 Burnett Street location.  The company is currently operated by Bill’s son Tom Flynn.  The company has an on-premise sign business, a mobile billboard business and a billboard business.  The company operates 5 digital […]

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From the Archives: Five Questions For Matt Schulze, Selective Strutures.

Matt Schulze is a partner at Selective Structures, an Athens Tennessee company which fabricates and installs sign poles, billboards, scoreboards and digital signs. Selective Structures annually fabricates over 1000 billboards each year. You can contact Matt at mschulze@windstream.net, 706-473-3250. Matt’s got the best how-I-entered-the-outdoor-business story of anyone I’ve ever met. 1. Matt, how did you get in the outdoor business? My first media sales job was in radio in 1991, I sold a live remote over Halloween weekend to a […]

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Company of the Day: Emerald Outdoor

Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA  99206 Phone: 509-327-0103 Emerald Outdoor Advertising owns 110 billboard faces in the Seattle/Tacoma area, Wenatchee, Portland, Spokane, North Central Washington and Post Falls, Idaho.  In addition the company operates 150 bus bench unites in Spokane County.  The company was formed in 2004 by the acquisition of Sunset Outdoor Advertising of Spokane.  

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