Business

Vender Spotlight – Skydragon Designs

  Skydragon Designs is a recent advertiser on Billboard Insider and we reached out to CEO Leslie Morris to learn more about the company. Leslie, when and why did you start Skydragon Designs? I began my design career in 1991, initially working as a freelance graphic designer. During that time, […]

Digital Signage at the Point of Care: A High-Impact, Measurable Model for Out of Home

By Mark Boidman, Solomon Partners, Media Group Head Point of Care (“POC”) advertising, particularly in the form of digital signage (“Digital POC”), has emerged as a leading channel for pharmaceutical, healthcare, and consumer product companies. Digital POC advertising stands out by providing measurable outcomes, making it an exceptional advertising channel. […]

Vistar Media Launches Programmatic Guaranteed

Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns […]

Company of the Day: Cape May Indoor

Company: Cape May Digital Markets: New Jersey Address: 209 Learning Avenue, North Cape May, NJ Email: info@cmdigitalads.com Phone: 267 810-9631 Cape May Digital began with a simple yet powerful idea: to harness the potential of indoor digital billboards and help local businesses reach their full potential. With a focus on […]

Bill Lodzinski Named President/CEO at Lind SignSpring Group

A great friend to Billboard Insider is Bill Lodzinski who called us to let us know about his new position at Lind SignSpring Group. Bill, what is your new position?      My new position is President/CEO of Lind Media’s Lind SignSpring Group Division. But more importantly, a team member […]

Maine Says, I’ll Trade You One Billboard for a Giant Solar Farm

Interesting article from The Maine Wire as Maine’s top environmental lobby was congratulating themselves for 48 years of a billboard free Maine. But critics say the other side of the don’t-you-just-love the vistas coin are solar “farms” that arguably are much uglier than roadside signs that once promoted “Howard Johnson’s, […]

Company of the Day – Burelz Billboards

Company:  Burelz Billboards  Markets: Memphis & Nashville, TN Headquarters:   5587 Murray Avenue Suite 104, Memphis TN 38119 Phone: 901.289.5951 Email: dburing@aol.com Burelz Billboards is based in Memphis with many centrally located boards in Tennessee, Alabama, and Mississippi with different choices, such as Static, tri-vision, and digital structures. David Buring started […]

When QR Codes Make Sense in Out of Home

You heard the case against QR codes on roadside billboards in Rothfelder on Signs QR codes and Readers say QR codes a bad idea. Today Query Point Founder Steve Ray explains when QR codes make sense in out of home: We agree that QR’s should not be on billboards; In […]

Geopath Names Ali Broback Chair of Board

Geopath is excited to share that Ali Broback, Chief Client Officer and Partner at ODN, has been elected Chairperson at its most recent Geopath Board of Directors meeting. As Chairperson, Broback, in coordination with the board, will support Geopath’s mission of providing trusted standardized OOH measurement to the advertising industry. […]