Top US Brands, Advertisers Are Also Top OOH Spenders, A New OAAA Report

Top US Brands, Advertisers Are Also Top OOH Spenders Some of the largest public and privately held companies in the United States are  top overall advertisers, and many are top spenders in OOH. According to the 2016 MegaBrands report by OAAA released last week, based on data from Kantar Media, 37 of the top 100 overall advertisers appear in the list of top 100 OOH advertisers, and 25 of the top 100 OOH advertiser parent companies are in the Fortune 100. […]

by John Weller· · 0 comments · Business

Company of the Day: DTO Outdoor

Company:  DTO Advertising Markets:  Texas Headquarters:  1213 North Wood, Gilmer, TX  75644 Phone:  903-520-4144 DTO Outdoor operates billboards in the Eastern Texas in Gilmer, Jacksonville, Palestine, Quitman, Rusk and Whitehouse.  The company is run by Dennis and Kelli Thompson.   Paid Advertisement    

by billboardinsider· · 0 comments · Business

Lamar, Recycle Across America & Celebs Promote Recycling

Baton Rouge, LA – April 25, 2017 – Lamar Advertising Company (Nasdaq: LAMR) and nonprofit organization Recycle Across America (RAA) are once again joining forces to promote proper recycling. Last year, Lamar and RAA made history with the first-ever celebrity PSA campaign live-streamed to digital billboards for Earth Week. This week, on the heels of that anniversary, Lamar is donating the use of hundreds of digital billboards across the country, which will display a celebrity PSA campaign live-streamed from a […]

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Company of the Day – Delia Outdoor Advertising

Company:  Delia Outdoor Advertising Headquarters:  1720 N Pine St ,DeRidder, LA 70634 Markets:  Louisiana Phone: 337.401.000 Email: Delia Outdoor serves Southwest Louisiana and looking to expand throughout the State. They have over 15 years of experience in the advertising business. Insider caught up with management at Delia Outdoor for the following interview. Can you share a little more about the history of Delia Outdoor? This all Started in 1999- Driving Roads back and forth to college. My wheels were always turning with the curiosity of the how, […]

by John Weller· · 0 comments · Business

Company of the Day: Doyle Media

Company:  Doyle Media, LLC. Market: Georgia Headquarters: Dalton, Georgia Phone: 706-217-7715 Email: Doyle Media operates three 14 by 48 billboard structures with 6 faces along I-75 in Georgia at Exit 306.  The company was started in 2013.   Paid Advertisement  

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Patent Trial and Appeal Board denies T-Rex patent review.

Law 360 reports that the Patent Trial and Appeal Board decided on April 11, 2017 not to review  T-Rex US patent 7,382,334.  Last year Broadsign filed a lawsuit in New York seeking an order that it did not infringe of three T-Rex patents.  Broadsign separately filed three petitions before the Patent Trial and Appeals Court challenging the patents.  The Patent Trial and Appeal Board has denied two of the three petitions.  A final petition remains pending.  The Broadsign New York […]

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Circle Graphics on Eco-Friendly Vinyl

In March, Insider ran a post questioning the benefits of eco-friendly vinyl.  Circle Graphics asked Insider for an opportunity to present the benefits of eco-friendly vinyl. “We have been partnering with some of the largest companies in the world to perfect eco products.  We have been in the eco-business for 10 years and Eco-Flexx 3.0 is the latest iteration – there are some incredible benefits that are comparable and even in some instances outweigh vinyl,” said Andrew Cousin, CEO, Circle […]

by billboardinsider· · 1 comment · Business

King County Metro Extends Intersection’s Transit Contract

SEATTLE — (April 20, 2017)  —  Intersection, the urban innovation company at the forefront of transforming the way information is shared in cities, transit systems, and airports across the country, today announced an extension of its advertising partnership with the Seattle-based King County Metro Transit system for an additional two years. King County Metro first tapped Intersection in 2005, when, operating as Titan, the Company won a competitive contract granting the exclusive right to sell advertising on King County Metro’s 1,400 buses […]

by John Weller· · 0 comments · Business

Company of the Day: Delaware Outdoor

Company: Delaware Outdoor Advertising Markets: Delaware Headquarters: 7460 Lancaster Pike, Hockessin DE  19707 Phone: 302-234-1975 Email: Delaware Outdoor advertising operates a billboard plant with 38 faces in the following Delaware communities: Wilmington New Castle & Bear Hockessin The company’s President is Brendan Killeen. Paid Advertisement

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OOH in a Self-Driving America

A report from the OAAA Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. A new report explores the trend toward automated driving. How long will it take? What challenges face automated driving? Are there possible opportunities for OOH advertising? The report, commissioned by the Foundation for Outdoor Advertising Research & Education, explains this important trend from the perspective of the OOH medium. The Future of OOH […]

by John Weller· · 0 comments · Business