Business

Don Wright on 50 years in out of home

Don Wright has nearly 50 years of experience in out of home advertising.  He’s seen the industry as a billboard company sales rep and outdoor media buyer.  Wright currently operates Billboard Consultants, an out of home buying service and space management service for independent small vendors.  Today Don talks about his experiences as an out of home operator.  Tomorrow Don talks about what clients look for when they buy out of home. Don, how did you get involved in the out of home […]

by billboardinsider· · 0 comments · Business

Company of the Day – International Outdoor

Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com International Outdoor was founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by both Hind and her husband, Latif Z. “Randy” Oram. Over the past fifteen years International Outdoor has grown from a few static billboards located throughout Metropolitan Detroit […]

by John Weller· · 0 comments · Business

Sean Reilly’s goals for out of home industry.

In May 2017 Sean Reilly was elected chair of OAAA. Reilly, a Baton Rouge native, joined Lamar Advertising Company in 1989, then a family owned business, founded in 1902 by his great-grandfather Charles Lamar Sr. A Harvard University and Harvard Law School graduate, he worked on acquisitions and real estate and has served as chief operating officer. From 1988 to 1996, Reilly served in the Louisiana Legislature as a State Representative from District 68 and since then has served on […]

by billboardinsider· · 0 comments · Business

Creative Key in Leveraging OOH’s Power in Driving Online Activation

An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. By using visually appealing and creative executions, the likelihood of out of home (OOH) advertising capturing the attention of consumers is significantly enhanced. The importance of creativity relates to all five levels of […]

by John Weller· · 0 comments · Business

Company of the Day: Independent Outdoor

Company: Independent Outdoor Network Markets: Connecticut, Illinois, Georgia, Massachusetts, Missouri, South Carolina, Tennessee and Wisconsin Headquarters: Silversmith Prk, 346 Quinnipac Street, Building One, 3rd Floor, Wallingford, CT  06492 Phone: 203-626-9631 Independent Outoor is the fastest growing billboard company in New England.  It was founded in 2008 by David Gannon and is based in Wallingford, CT.  Independent has over 1,000 billboard locations. Paid Advertisement

by billboardinsider· · 0 comments · Business

Billboard Insider Classifieds June 24, 2017

“Stott Outdoor recently desired to recruit and hire an individual with outdoor advertising industry experience.  When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response was outstanding.”  –  Jim Moravec, Stott Outdoor. Billboard Insider Classifieds work.  Classifieds cost $60 for 3 months or $120 for 12 months.  To self-place your ad hit the Place Classified […]

by billboardinsider· · 0 comments · Business

Paul Wallace to Wilkins

Paul Wallace of Cedar Park has been named Director of Client Partnerships for Wilkins Media, in Austin, Texas, servicing the entire country for Out of Home (OOH) and Experiential advertising.  He has been in the OOH advertising industry for nearly 20 years, with many clients reaching back to his early days in the business, and is one of the most seasoned veterans among outdoor account executives in Texas. While Wallace uses a variety of online tools to generate business, he […]

by billboardinsider· · 0 comments · Business

Company of the Day: Huntington Outdoor

Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH  45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant in Southwest Ohio and east-central Indiana.  The company was formed by Justin Powell in 2008 and is headquartered in Greenville Ohio.   Jena Powell heads up the sales team, Chris Denlinger is the company’s creative director, Cindy Summers handles accounting and administration, and Chase Powell oversees construction and maintenance of the billboards. Insider talked with CEO […]

by billboardinsider· · 0 comments · Business

Clear Channel Airports Wins Corpus Christi Airport contract.

Corpus Christi, TX  – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new five-year partnership with an additional five-year option with the Corpus Christi International Airport (CCIA) to provide state of the art advertising solutions. The latest advertising network will allow brands to reach over 675,000 annual passengers traveling to the Coastal Bend region of Texas, where tourism generates an annual […]

by John Weller· · 0 comments · Business

Lamar Expands Its Airport Business With Acquisition

The Greater Baton Rouge Business Report writes that Lamar will be acquiring Atlanta based Corey Airport Services. The sale is set to close on July 1st. The Corey Airport Services web site indicates that Billy Corey first established Corey Companies as a billboard advertising company in Atlanta. The company eventually expanded into other outlets such as radio, gaming stations, stadium sponsorships and even the 1996 Summer Olympics in Atlanta. In 2002, they added airport advertising to their portfolio. Corey Airport Services […]

by John Weller· · 0 comments · Business