Vendor Profile: AdQuick

This is the second in a series of profiles of the companies who are trying to automate the out of home sales process.  Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places.  Today Insider talks with Matt O’Conner, co-founder of Adquick.  Company:  AdQuick Headquarters: Santa Monica, California. Phone:  213-986-6179 Product: An online platform for automating out of home […]

by billboardinsider· · 1 comment · Business

Company of the Day: Key Outdoor

Company:  Key Outdoor Markets: Illinois, Missouri, Iowa Headquarters: 1873 Bourbonnais, IL  60914 Phone:  815-937-4579 Email: Key Outdoor is a privately held company which was started in 1977 and operates a billboard plant in Illinois, Missouri and Iowa.  Insider interviewed Vice President Angela Dahl about the company. Angela, tell us about Key’s history and culture. Key Outdoor Inc. is a family-owned business operating in Central Illinois, Northeastern Missouri and Southeastern Iowa. Founded in Kankakee, Illinois, and now celebrating our 40th […]

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2017 CPM Media Inflation Projections

Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s marketplace because of its massive reach. For readers who don’t commonly use CPM metrics, it’s important to note that they are used to assess the cost effectiveness of advertising. A […]

by John Weller· · 0 comments · Business

Outfront Mobile Platform Used by 1000 Brands

NEW YORK, March 23, 2017  — OUTFRONT Media Inc. (OUT), announced today that over 1,000 brands have used the OUTFRONT Mobile Network. OUTFRONT’s customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with audiences. The OUTFRONT Mobile Network, launched in November 2015 as a product on the ON Smart Media platform, highlights OOH’s effectiveness and reinforces the reach and power of each medium. “Our world […]

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Freitas on tech, the OBIEs and the next big thing.

Stephen Freitas is Chief Marketing Officer of the OAAA.  He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its predecessor, Eller Media Company. As senior vice president of marketing, Freitas was responsible for global branding, advertising, research, public relations, and corporate communications. Prior to joining the out of home […]

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Yesco Preserving Vegas Electronic Signs

CBS News ran a story on Yesco’s Las Vegas boneyard for historic neon signs.  It’s been turned into the two acre Neon Museum on Las Vegas Boulevard which houses 200 historic signs.    100,000 people visited the museum last year.   You can watch the 5 minute CBS News Story below. Paid Advertisement

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Company of the Day – Carroll Advertising

Company: Carroll Advertising Company Market:  Massachusetts, New Hampshire, Rhode Island.    Headquarters: 1022 Morrissey Blvd., Boston, MA 02122 Email: Phone:  617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces.  The company has 60 static and digital billboard faces covering the Greater Boston Area, New Hampshire and Rhode Island. Most locations are 14′ x 48′ or larger, with coverage on many major highways throughout New England. The firm also has a contract to handle Martha’s […]

by John Weller· · 0 comments · Business

This Week’s Classifieds

Out of Home Advertising Help Wanted Key Outdoor seeks a Galesburg, IL sales manager.  Welcome to the Land of Lincoln. Calling all hipsters.  Pacific Outdoor seeks a Portland, OR account exec. Becker Boards seeks a Los Angeles local account rep.  Visit the observatory made famous by the Lalaland movie. Billboards For Sale A Richmond, Indiana billboard plant is for sale.  Here’s our article on the sale. A double stacked Central Pennsylvania billboard is for sale. A Georgia digital billboard plant […]

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Company of the Day: Carlson Sign

Company:  Carlson Sign  Markets:  Oregon Headquarters:  1605 NE Forbes Rd., Bend, Oregon  97701 Phone:  541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson.  Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business.  The firm owns 123 billboard displays throughout Central Oregon including Bend, Redmond, Madras, La Pine and Prineville.  In addition the company makes signs at a 12,000 square foot facility in Bend, Oregon and installs […]

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Daktronics Receives Manufacturing Leadership Award For Operational Excellence

Robotic overhead rail system implementation project awarded BROOKINGS, S.D. – Mar. 20, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has been recognized as a Frost & Sullivan Manufacturing Leadership Awards winner for its outstanding achievement in Operational Excellence through the implementation of a robotic overhead rail system. The award will be presented at the 13th Annual Manufacturing Leadership Awards Gala in June 2017. “It’s an honor to be recognized for our work in improving our production processes,” said Daktronics […]

by John Weller· · 0 comments · Business