Business

N.C. Works With Outdoor Industry On Emergency Messaging

North Carolina State Representatives have introduced legislation that would establish a public-private partnership between the outdoor advertising industry and the North Carolina Division of Emergency Management, Department of Public Safety, Secretary of State, Highway Patrol, North Carolina Center for Missing Persons, and Federal Emergency Management Agency. The representatives indicate the creation of the partnership will establish a state-of-the-art public communication network dedicated to providing real-time information to motorists for an array of time-sensitive urgent messages.  It can be updated on a  24/7 […]

by John Weller· · 0 comments · Business

Company of the Day – Flynn Sign Company

Company: Flynn Sign Company Markets: Tennessee Headquarters: 85 Burnett Street, Crossville, Tennessee 38555 Phone: 931-484-9591 Email: Sales@Flynnsigns.net Flynn Sign Company is a family owned and operated business started in 1948 by Bill Flynn to hand paint and service signs.  In 1970 the company moved to its 85 Burnett Street location.  The company is currently operated by Bill’s son Tom Flynn.  The company has an on-premise sign business, a mobile billboard business and a billboard business.  The company operates 5 digital […]

by John Weller· · 0 comments · Business

Stuart Lee on Billboard Insurance

Stuart Lee is a rarity: an insurance agent who understands the out of home business and writes policies nationwide.  Stuart is an OAAA member who works for Bassler Insurance in Illinois.  Insider interviewed Stuart last week.  You can contact Stuart at slee@basslerins.com or 312-602-5274  Stuart, how did you get involved in the out of home business?  It was about 10 years ago I started handling OOH company insurance. One of my A+ national carriers was working with me on a very competitive basis with great pricing and […]

by billboardinsider· · 0 comments · Business

Company of the Day: Faris Outdoor

Company: Faris Outdoor Advertising Markets: Texas, Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX  76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas.  Most of the locations located in North Texas and Southwest Arkansas.  George Faris is the company’s President. Paid Advertisement  

by billboardinsider· · 0 comments · Business

Inspiring Words From Terry Steen

Funeral services were held May 12 for Philadelphia billboard legend Terry Steen (1941-2017).  His two-word motivational plea is displayed on memorial bulletins:  “Try Harder.”   A decade ago, Steen was diagnosed with Parkinson’s Disease.  He pushed himself to remain physically active and mentally engaged, often exercising for hours a day and continuing to go to the office until it became impossible. After two back surgeries, Steen said, “I just need to try harder.”  He ordered custom Try Harder pins, giving […]

by billboardinsider· · 0 comments · Business

Company of the Day: Evansville Outdoor

Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN  47715 Phone: 812-471-0809 Evansville Outdoor operates a 46 structure billboard plant in Southwest Indiana. The company is privately held.  David Mounts is the company’s President.

by billboardinsider· · 0 comments · Business

Company of the Day: Foster Interstate

Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA  94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois.  The company’s major projects have included: Construction and operation of a digital sign network on public land in Chicago Development of 7 signs along I-880 at the Oakland-Alameda County Coliseum Complex Development of five […]

by billboardinsider· · 0 comments · Business

Every Out of Home Ad Dollar Generates $5.97 in Sales

May 16, 2017 (Washington, DC) – For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). The report, conducted by Omnicom Media Group’s Benchmarketing, found that when OOH is […]

by billboardinsider· · 0 comments · Business

LookOut2017 in 5 quotes

Insider can summarize this week’s LookOut2017 convention in 5 quotes: OAAA CEO Nancy Fletcher on the successful defense against the Scenic America digital billboards lawsuit:  “To date, OAAA has spent countless hours and $1.3 million in legal fees defending digital billboards, and we’re going to see this through to the very end.”  Insider can’t think of a better reason why you should join OAAA.  OAAA leads the fights which are critical to the future of the out of home business. […]

by billboardinsider· · 0 comments · Business

DOmedia Now Tracking Thousands of Out-of-Home Media Assets

Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. OOH media assets. After launching its Supply-Side Platform (SSP) for media sellers at the 2016 OAAA/TAB National Convention, DOmedia is now operating one of the largest databases of OOH media […]

by John Weller· · 0 comments · Business