Business

Company of the Day – Koala Outdoor

Company:  Koala Outdoor  Headquarters:  P.O. Box 96, Lakeland, FL 33802 Markets: Florida.  Phone: 863-224-3503 Email: gotoole.koala@gmail.com Koala Outdoor Advertising operates on a “small business” model providing affordable billboards to clients who desire high visibility advertisements in south central florida.  The firm’s billboards are in lakeland, Auburndale, Mulberry, Bartow and Lake Wales.   Their low overheard allows them to provide billboards at a considerably lower cost compared to others. Their billboards are located on strategic major roadways.   Paid Advertisement

by John Weller· · 0 comments · Business

Make Sure Your Lease Spells Out An End Game

By Richard Rothfelder, Rothfelder and Falick A good outdoor lease needs to protect your interests when a landlord terminates a lease.  Smith v Outdoor Systems 14-00-00474-CV, 2002 WL 370200 (Tex. App.—Houston [14th Dist.] Mar. 7, 2002, pet. denied) illustrates some end of lease issues. Introduction This is a declaratory judgment action determining ownership of billboard under terms of billboard lease.  A Harris County District Court entered a declaratory judgment that the lessee (National Advertising  Company, now Outfront Media) owned the billboard […]

by billboardinsider· · 0 comments · Business

Company of the Day: Keystone Outdoor

Company: Keystone Outdoor Advertising Markets:  New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA  19012-0202 Phone: (856) 767-5028 Keystone Outdoor is a operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia.  The privately-held firm was started in 1977 by Dominick Cipollini when he secured a billboard location on 5th and Callowhill Street.  You can see one of the company’s high profile bridge signs below. Paid Advertisement  

by billboardinsider· · 0 comments · Business

Billboard Insider Classifieds July 22, 2017

Lots of new job openings this week.  Classifieds cost $60 for 3 months or $120 for 12 months.  To place you own Billboard Insider classified click here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Blue Sky Digital Printing designs billboard ads. Greg Callaham designs billboard ads. Out of Home Creative designs billboard ads. Billboard Structures Vertigo Transit is selling 36 black and 22 silver transit shelters for $2,500 each. RMG Outdoor designs, fabricates and installs billboard structures. Ken Wingate is […]

by billboardinsider· · 0 comments · Business

Chan Lieu on Self Driving Cars and Out of Home

Chan Lieu of the Washington DC Law Firm Venable talked about self-driving cars on yesterday’s OAAA webinar. The webinars are a valuable perk of OAAA membership and a good reason to join OAAA. Here are the highlights. Deployment of autonomous cars will take 20 years if you look at technology adoption curves.  Automobiles and color TV sets took about 18 years to reach more than half of the market after each technology was introduced.   Insider sees five implications of […]

by billboardinsider· · 0 comments · Business

Clear Channel Renews Des Moines Airport

Des Moines, IA  – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new five-year partnership with annual one-year options with the Des Moines International Airport (DSM) to provide state of the art advertising solutions. The latest advertising network will allow brands to reach approximately 2.5 million annual travelers passing through the increasingly growing airport. The new partnership goes into effect on […]

by billboardinsider· · 0 comments · Business

Company of the Day – Key Outdoor

Company:  Key Outdoor Markets: Illinois, Missouri, Iowa Headquarters: 1873 Bourbonnais, IL  60914 Phone:  815-937-4579 Email: angelakdahl@keyoutdoor.com Key Outdoor is a privately held company which was started in 1977 and operates a billboard plant in Illinois, Missouri and Iowa.  The flagship office near Kankakee soon became one of many offices, as the purchases of other major billboard companies were completed. The first addition to the Key group was the LaSalle-Peru market, followed by Decatur, Galesburg, Springfield and most recently the Quincy, […]

by John Weller· · 0 comments · Business

Company of the Day: Steel City Billboards

Company:  Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA  15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a four structure billboard plant with 13 faces in communities around Pittsburgh, Pennsylvania.  The company is a member of the OAAA.  Insider talked with Mitch Fowkes about the company. Mitch, how did Steel City get into the billboard business?  That’s a funny thing. My Dad and older brother have a successful online business and […]

by billboardinsider· · 0 comments · Business

OAAA’s Ken Klein on data and out of home

During the Digital Advertising Alliance Summit, 2017, an innovation panel devoted to Out of Home Advertising  included business leaders discussing how audience data is playing a larger role in this oldest of advertising media. Ken Klein, who leads government affairs, at the Outdoor Advertising Association of America explains how Digital Advertising Alliance Principles serve as a model for responsible data collection and self-regulation in this dynamic area of advertising. We’ve excerpted a portion of Ken’s comments on data and the […]

by John Weller· · 0 comments · Business

Clear Channel Airports Signs Five-Year Deal with Bangor International Airport

Bangor, ME,– –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that Bangor International Airport (BGR) has awarded it a new five-year, exclusive contract to provide a comprehensive digital and print media network. The new program is scheduled for installation this month and will enhance the travel experience for BGR’s nearly 500,000 annual passengers by incorporating terminal-wide state of the art advertising solutions. BGR is a full service domestic […]

by John Weller· · 0 comments · Business