Yesco Outdoor Media has announced the  April 8 purchase of the billboard assets of Reagan National Advertising in Idaho and Montana.  Yesco acquired 80 Reagan faces in Idaho and 14 Reagan faces in Montana and currently has 378 faces in Idaho and 346 in Montana which makes Yesco the second largest outdoor company in each state.  The price was not disclosed.

Kalil and Co was the investment banker on the transaction.  “This was a great deal for both sides,” comments Max Drachman of Kalil, ” YESCO was able to add to their strong presence in both Idaho and Montana and Reagan can continue their strategy to focus on larger markets.”

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