New signage at The Roxy Theatre and The Rainbow Bar & Grill.
(Photo courtesy of Orange Barrel Media)
WEST HOLLYWOOD, CALIFORNIA (January 2026) – YESCO and Orange Barrel Media (OBM) announce the completion of two large-scale signage projects for legendary Sunset Strip venues, The Roxy Theatre and The Rainbow Bar & Grill, located in West Hollywood, California.
The new signage installations were designed and executed to enhance the visibility and presence of both venues along the world’s most recognizable entertainment corridor. Both projects required extensive coordination and planning due to their highly visible locations within a dense urban environment. Collaboration among YESCO, Orange Barrel Media, the City of West Hollywood and the property owners was essential to managing staging, logistics and installation while minimizing disruption along the Sunset Strip.
“These projects required precision at every step, from design through installation,” said Jeff Young, executive vice president of YESCO. “Working in one of the nation’s most active urban corridors such as Sunset Boulevard demands coordination, experience and trust between partners. Our team delivered signage solutions that exceeded both performance and operational expectations.”
“Our work on the Sunset Strip reflects Orange Barrel Media’s long-standing commitment to thoughtful, impactful out-of-home advertising in West Hollywood,” said Clay Collett, vice president of West Coast development for Orange Barrel Media. “By partnering closely with YESCO, the City of West Hollywood and the property owners, we were able to build on that momentum with signage that honors these iconic venues and continues to elevate the Strip as a premier destination for OOH.”
At The Roxy Theatre, the project included the fabrication and installation of an 81-foot, 10-inch-tall, single-sided freestanding pylon sign. The installation features a 20-foot-wide by 40-foot-tall single-sided cabinet with digitally printed flex faces and internal LED illumination. The rear of the cabinet incorporates decorative punched panels, while the pole cover includes custom-perforated metal panels with internal LED illumination and digitally printed graphics. An internally illuminated cabinet displaying “Orange Barrel Media” lettering was also included as part of the overall display.
At The Rainbow Bar & Grill, the scope of work involved the removal and disposal of existing static displays, the pole cover on the existing billboard structure, and five wall-mounted displays. A new 95-foot, 10-inch-tall by 20-foot-wide, double-sided billboard structure was installed, incorporating 20-foot-wide by 50-foot-tall, single-sided LED display along with a 20-foot-wide by 50-foot-tall internally illuminated display with flex faces. An internally illuminated cabinet with “Orange Barrel Media” lettering was also installed.
Together, the completed installations reflect a shared commitment to thoughtful design, technical execution and respect for the cultural significance of the Sunset Strip. By combining experience, local coordination and creative problem-solving, the project teams delivered signage that supports both venues’ legacy while contributing to the evolving visual landscape of West Hollywood.
ABOUT ORANGE BARREL MEDIA
Recognizing that the future of this country is in its cities, OBM’s pioneering work in Out of Home media has defined the company since its founding in 2004. Today, OBM is one of the largest independent Out of Home media companies and is nationally recognized by cities seeking to implement programs that add to the character of urban places. The company’s ongoing investment in new technologies has evolved its portfolio from wallscapes and unique large-format digital displays to freestanding digital spectaculars, and with the development of sister company IKE Smart City in 2015, interactive wayfinding kiosks. The company is headquartered in Columbus, OH, with additional offices in West Hollywood, CA, New York City, and Charlotte, NC. OBM currently operates in 30 top U.S. markets. Learn more at www.obm.com.
ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
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