Fellow OOH AE’s and Managers…we are in the stretch run! It’s the last few days before Christmas, and New Years is right around the corner. Now is the time to work on and WRITE DOWN those goals for 2025. I just finished GOALS! By Brian Tracy and wanted to share the key points from his book.

Fun Fact: Did you know that only 1% of adults write down their goals? And if you write them down, you are 42% more likely to achieve them?

Goals! by Brian Tracy is a tremendous guide to setting and achieving meaningful goals. Tracy emphasizes the importance of clarity, focus, and disciplined action in personal and professional success. He provides actionable and easy to follow strategies to help individuals achieve their dreams through the goals set.

Here are the 3 most important lessons I took from the book:

Clarity is Key

Tracy stresses that clarity about what you want to achieve is the cornerstone of success. Many people fail to accomplish their goals because they lack specificity. He suggests writing down clear, measurable, and time-bound goals. The act of writing focuses your thinking and transforms general ideas into concrete objectives. Additionally, you must determine why the goal matters to you. By visualizing your goals and breaking them into smaller, actionable steps, you can stay focused and avoid that overwhelm feeling.

Take Full Responsibility

The core principle of the book is accepting 100% responsibility for your life and goals. He also emphasizes the importance of self-discipline and perseverance. Success rarely happens overnight; it requires consistent effort and resilience.

Leverage the Power of Visualization and Positive Thinking

Tracy recommends visualizing your goals as already achieved, which trains your subconscious to work toward them. Tracy also says the focus should be on solutions rather than problems, and surrounding yourself with supportive, goal-oriented individuals.

I hope everyone has a tremendous holiday and see you in 2025!

Charlie Callari, is a senior-level sales leader in the OOH industry and over 25 years selling, building, and leading high performing sales teams, surpassing objectives, and winning. He is always looking to network within the OOH industry. He can be reached at 423-618-8635 or ccbillboardking@gmail.com

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