Yesterday Clear Channel Outdoor announced it had upgraded 1,300 structures to “Premiere Panels”.  Looks to Insider like Clear Channel is wrapping the entire face of of certain posters rather than installing the vinyl under the face’s frame.  The result is this…

in place of this…

Insider likes the bigger bolder face.  Insider owns some side by side poster panels.  He usually sells one ad and wraps the entire panel.  Insider can think of only two downsides.  (1) You need heavier vinyl to overwrap the entire frame.  (2)  It may cause regulatory non-compliance if your permit only allows a 10’6″ by 22’8″ face and you upsize it to 12′ by 25′ by wrapping the entire frame.

What do you think about wrapping an entire poster face?  Let Insider know using the form below.

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