The World Out of Home Organization has announced a high-powered ‘Sustainability in OOH’ panel for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday – Friday) in Dubai UAE.
The panel will comprise panel moderator Ben Milne, Global Head of OOH dentsu,
Lenaic Pineau, JC Decaux Group Chief Sustainability and Quality Officer, Mathieu Verbraken, Business Development Manager, Daktronics and Tina Chikhani-Nader, Unilever Arabia Head of Media.
The panel will look at how at how sustainability impacts on different elements of the OOH advertising value chain and how the industry is responding to it. Within the context of MENA, there will be a focus on what measures the industry is taking and what more it should it be doing. This will be part of an on-going conversation, raising the profile of the subject across the whole OOH Eco-System.
WOO’s own research has shown that many of its members are indeed taking this seriously looking at a whole range of initiatives from re-cycling materials, use of solar/wind power, net zero targets and low energy lighting. However the Survey also shows there is always scope to do more.
In addition to looking at current environmental practice initiatives, targets and challenges, the panel will take a longer-term view, examining the problems if little or nothing is done by the industry, and it will aim for a view on where the OOH industry should be in five years time.
In December WOO announced the creation of a Global Sustainability Task Force of hand-picked expert practitioners from all sides of the global industry led by blowUP media CEO and WOO board member Katrin Robertson.
WOO President Tom Goddard says: “Sustainability is one of the key issues facing all media in 2023 and beyond. Out of Home has a good story to tell but we need to become much better at telling it. This eminent panel, representing all sides of the marketing industry, will provide an invaluable guide.”
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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