The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic plus Technical innovation at its Global Congress in Lisbon, held on June 7-9. Technical innovation is chosen from a shortlist of three by Congress delegates. WOO has also announced the inaugural winner of its new Sustainability Award, reflecting the organization’s redoubling of its drive towards Net Zero with, among other initiatives, a new Sustainability Task Force drawn from WOO members.
The individual winners are:
Lifetime Achievement
Kinetic Global Chief Operating Officer Nick Parker.
Leadership
Andreas Soupliotis – Founder, President and CEO of Hivestack
Rising Star
Alex Tutu Muiruri – Regional Managing Director sub-Saharan Africa, Dentsu.
Highly Commended in this category were:
Georgia Hamp – Client Manager Grand Visual
Mehul Mandalia – Co-founder & Head of Product, Moving Walls
Creative Awards
Classic
HSBC Safe Space Activation
Wunderman Thompson/PHD Media/Talon/blowUP media
Digital
McDonald’s Japan – ‘Take a Chance with McDonald’s’
Dentsu/LIVE BOARD/Hivestack
Technical Innovation
DOOH.COM, EssenceMediaCom Scotland, Above & Beyond, Kinetic. The first ever interactive, shoppable 3D billboard
Highly Commended
Ocean Outdoor DeepScreen/Ocean Labs
Global Media Kit – Omni-channel Media Planning, Selling and Buying Automation
Sustainability
blowUP media Germany/Vertical Gardens
Highly Commended – GPO VALLAS/Ecovallas
WOO President Tom Goddard says: “Nick Parker, Andreas Soupliotis and Alex Tutu Muiruri are worthy winners of our individual awards, reflecting the present and future of our great industry.
“This year we had more entries than ever for our creative awards, reflecting rising standards across the world in both Classic and Digital. Choosing the winners was a ferociously hard task.
“Blow Up Germany’s winner in Sustainability shows clearly that driving towards Net Zero is not just something we need to be doing but a trigger for truly creative Out of Home which shows what the medium is capable of. We must all embrace this opportunity.”
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia. Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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