Following its highly successful APAC Regional Forum in Bali this month the World Out of Home Organization has signed up another eight organizations, from Africa, Europe, Asia, the USA and Australasia.
Four of the new members are international or national media owners, three are OOH service providers/suppliers and one is a national OOH association.
The new members are:
Alliance Media — international media owner, South Africa
The Trade Desk — OOH service provider/supplier, Singapore
Go2Digital — national media owner, Croatia
Certeq — OOH service provider/supplier, Australia
Chicilon Media Company — national media owner, Vietnam
OOHClub — national OOH Association, Vietnam
Domedia — OOH service provider/supplier, USA
Bravo Media — national media owner, Hong Kong
WOO is now gaining an increasing number of new members from emerging markets, especially in Africa and Asia. Alliance Media is one of the largest OOH companies in Africa with the widest coverage on the African continent, and the addition of two Vietnamese organisations, plus members from Singapore and Hong Kong, demonstrates the growth of OOH in Asia.
The Trade Desk has created an independent omnichannel media buying platform designed for the open internet, dedicated to transparency and impartiality.
WOO Chief Operating Officer Mark Flys says: “We are delighted to see such a wide range of new members joining us from across the world and all sectors of the OOH marketplace. By working together through WOO we can combine to build the power and reach of the medium even further.”
WOO will continue its work in emerging markets with its first in-person Africa Regional Forum in Cape Town, South Africa, from March 11-13 2024.
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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