The World Out of Home organization has announced the Award Winners for Individuals, Digital and Classic Creative, Sustainability and Technical Innovation at its Global Congress in Hong Kong, held on June 5 – 7. The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress. The Sustainability Award is in its second year after its inauguration at the Lisbon Congress last year, reflecting the organizations’s redoubling of its drive towards net zero.
The award winners are:
Lifetime Achievement: Bengt Bendeus BackLite Media
Leadership: Christian Schmalzl Ströer SE Co & KGaA
Rising Star: Laurie McAllister Talon
Highly Commended:
- Yuliia Potapenko – Posterscope – Ukraine
- Grainne Roberts – Ocean Outdoor – United Kingdom
Classic Creative Award: Lux / Unilever Levant Pimo Group /Pikasso
Digital Creative Award: Best Coke Ever: The Giant Vending Machine, Ocean Labs / WPP / Moving Images
Technical Innovation: Can you have a conversation with the memories of the city? LIVE BOARD INC
Sustainability: Ecobanner oOh!media
Chair of Judges Award: “Guarded Bus Stop” Eletromidia
Chair of judges Matthew Dearden of Alight Media says: “This year we had more entries than ever for our awards and, crucially, of a high standard. The awards exist to celebrate the great work and people in our global industry, those who have already achieved a great deal and those who are embarking on that particular path, plus highlighting vital global issues including sustainability. Through this celebration they inspire, challenge and energise us all to stretch ourselves and grow in the right way. I created the Chair’s award to recognise an outstanding entry that the judges loved and that deserves its own category. It was tough choosing between so many outstanding entries and I’d like to thank my fellow judges for their hard work, wisdom and commitment to the cause of an even more effective Out of Home medium.”
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, the FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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