The 2022 Media Plan of the Year Award goes to Rapport for its ‘NBA Postseason Taking it to the Streets’ campaign, which pushed the boundaries of DOOH innovation and multi-team collaboration to bring game updates and real-time commentary into the local communities.

The result: across-the-board lift in tune-in intent, consideration, awareness, and Finals viewership.

The OAAA’s OOH Media Plan Awards recognize the essential role media planning plays in the development of successful OOH campaigns, underscoring how good creative design, thoughtful placement of messages, and proper allocation of budgets unite to produce an outstanding communications strategy.

Amid a slew a strong entries, this year’s winners achieved remarkable results for their clients and illustrated OOH’s profound power in connecting with audiences.

Gold Award Winners

• “Jellysmack” from NPRP Media
• “NBA Postseason Taking it to the Streets” from Rapport
• “Oscar Mayer” from Colossal Media
• “Paper 2022 Brand Campaign” Rapport + Mediahub
• “Target” from Vistar Media

Silver Award Winners

• “Alamo Beer Company” from Clear Channel Outdoor + Alamo Beer Company
• “Betterment” from Vistar Media
• “Travel Like a Panther” from Clear Channel Outdoor, Airports + Georgia State University
• “Costa Rica Tourism Board” from Colossal Media + MMGY
• “Wingman” from Wingman

Learn more about the winners’ results-generating work here and visit OAAA.org to check out the full case studies.

Here is a video of the award winners.

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