London, UK – March 17, 2025—Wilkins Media, the most established independent out-of-home buying specialist firm in the world with 60 years of experience, is excited to announce expansion into the UK with the appointment of Donald Fenton, Gareth Prest, and Keith Lammie as Directors of Client Partnerships as well as Shalima Koroma as a Supervisor of Account Service and Eeva Makisalo as Supervisor of Programmatic. With this expansion into the UK, Wilkins Media strengthens its global expertise and commitment to delivering outstanding client partnerships and innovative solutions to clients around the world.

Jon Selame, CEO of Wilkins Media, stated “This expansion marks an exciting milestone for our company. While Wilkins has been delivering international media buying services to our clients for many years, we are thrilled to bring on a team of talented OOH strategists in the UK that will provide invaluable local knowledge and expertise. We look forward to building lasting relationships with clients and media owners across the UK.”

Keith Lammie joins Wilkins media with over 25 years in the outdoor industry in the UK including 17 years as Regional Director at Primesight, before the Global acquisition where he was Regional Managing Director. Most recently he was leading the UK ad agency One Day.  His experience spans both as client and buyer and he will play a key role in establishing Wilkins in the UK market. Keith shared, “I am delighted to join Wilkins and expand our presence in the UK market. Jon Selame, our CEO, shares my huge passion for OOH and I am delighted to be helping UK agencies plan and buy OOH across the UK. We have the technology, experience, and passion to deliver the most innovative and results-driven campaigns for our agencies and advertisers.” 

Gareth Prest joins the Wilkins team with 20 years of experience in the industry. Prior to joining Wilkins, Gareth Prest was Trading Director at Evolve OOH. He has also held roles at JCDecaux, Lucid Outdoor, Bay Media Limited, and Posterscope. Gareth stated, “Joining Wilkins Media at this time of expansion is incredibly exciting. I have seen the excellent reputation and rapport the Wilkins team has in the US and Canada and can’t wait to begin working with UK clients and agencies.”

Donald Fenton joins the UK team with a vast background in media sales and partnerships. He was most recently at Uber Advertising. Donald shared, “I’m thrilled to be part of Wilkins Media’s expansion into the UK market, joining a team with deep expertise and a track record of delivering impactful OOH solutions. I see incredible opportunities to connect brands with innovative, data-driven OOH strategies. I’m excited to collaborate with local and global partners to drive growth and deliver standout campaigns across the UK and beyond.”

Shalima Koroma joins the Wilkins Media Account Service team in the UK. Prior to joining Wilkins, Shalima accumulated her OOH experience from various roles at Active International, Publicis Media, and Miroma Group which allowed her to gain end-to-end experience in planning and buying OOH.  Shalima shared “Having built up extensive experience in the UK OOH market, I now feel deeply privileged to be part of a unique opportunity with a well-established company that will expand my experience past the United Kingdom and into international ventures. My planning and trading background, combined with strong stakeholder relationships, has given me the ideal skill set to service our clients.”

Eeva Makisalo joins the Wilkins Media Programmatic team in the UK. She has been working in programmatic advertising for a decade, developing deep experience and knowledge in display, mobile and digital-out-of-home, most recently at Vistar Media. Eeva shared, “Joining Wilkins Media at the start of their UK expansion is a great opportunity. It allows us to introduce European clients to the specialist out-of-home expertise Wilkins Media offers and has already established successfully in the US.”

About Wilkins Media:

Wilkins Media is the most established independent out-of-home specialist firm in the world with 60 years of experience. We are a company of out-of-home experts and invigorators that work with top agencies and brands to plan and execute cutting edge out-of-home and experiential marketing campaigns throughout the world.

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