Why You Should Attend The IBO Conference

 

The Out of Home (OOH) advertising industry is preparing for one of its most anticipated events of the year—the Fall IBO (Independent Billboard Operators) Conference. This exclusive event promises to be a highlight in the OOH calendar, uniting industry experts, thought leaders, and operators for exploration, learning, and networking. 

Why Attend?

The Fall IBO Conference offers more than just informative sessions; it provides a unique opportunity to connect with fellow Independent Billboard Operators from various stages of their journeys. By coming together to share insights and wisdom, attendees form a united front, driving innovation not only in their companies but as an industry. Whether you’re a seasoned professional or new to the OOH world, this conference has something for everyone.

Conference Information

We will be hosting this Fall’s IBO Conference in Fort Worth, Texas. Early bird registration ends on August 15th! Be sure to register soon to secure your spot at a discounted rate

  • Date: October 8th-11th, 2024
  • Registration: Click Here

This is your opportunity to dive into the dynamic world of OOH advertising, learn from industry leaders, and forge connections that can elevate your business. While it’s a members-only event, joining the IBO is simple.

Becoming a Member of the IBO

Becoming a member is straightforward and opens doors to numerous opportunities and industry connections. To join the IBO and secure your spot at the conference, simply click here to apply and follow the easy steps. This is your gateway to a dynamic OOH community dedicated to supporting, educating, and elevating its members.

General Session Highlights:

This Fall’s IBO Conference features an exciting lineup of speakers and sessions aimed at educating and inspiring OOH operators. Attendees will hear inspiring journeys from industry leaders such as Justin Powell, Tony and Marcie LockridgeJohn Weller is hosting a panel that will focus on deciding when to challenge a permit, lease, or condemnation, and when to let it go. Additionally, Cynthia Beiler will lead a session on process optimization, providing valuable insights into streamlining operations. 

Here is a preview of topics that we will be covering at the conference:

  • Regional Insights & Solutions: Collaborate with peers to tackle regional challenges and uncover effective solutions.
  • Process Optimization & Automation: Enhance your operations with cutting-edge strategies for process optimization and automation.
  • Boosting Sales Tactics: Learn actionable sales strategies to elevate your billboard company’s performance.
  • Diversifying Revenue Streams: Explore innovative methods to generate additional revenue and expand your OOH business.
  • Land Lease Strategy Panel: An in-depth panel discussion on the critical decisions of when to challenge or accept a permit, lease, or condemnation. Learn strategies to navigate these complex situations effectively.
  • Team Management & Emotional Intelligence: Develop skills to foster a supportive work environment, manage teams effectively, and reduce turnover.
  • Family Legacy Billboard Plants: Gain insights into sustaining and growing a family-run billboard business for future generations.

Mark your calendars, secure your membership, and prepare for an unforgettable experience at the Fall IBO Conference. We look forward to welcoming you to this vibrant gathering of OOH enthusiasts and professionals. See you there!

 

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