Denali Tietjen has written a nice piece titled “How Startups Are Taking Over NYC With Out of Home Marketing.”  Two takeaways from the article.

Buses are underappreciated.

“Buses are literally massive moving billboards that drive around neighborhoods and you get to select the route,” Laramie says. Plus, they’re cheaper.”  Laramie is John Laramie, CEO of ADstruc

New York subway advertising is expensive.

“The average cost for a NYC subway brand train (half car, 570+ cars) averages a hefty $250K per month.”

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