The world of Out-of-Home (OOH) advertising moves fast, where even minor disruptions can snowball into substantial operational challenges. This was evident during the CrowdStrike outage in July 2024, which disrupted digital advertising systems and left many scrambling for solutions. Amid the chaos, Outdoorlink emerged as a leader in innovation and reliability, reinforcing why their technology is a critical resource for OOH and place-based ad networks.
When the outage occurred, operators were faced with immediate challenges that required decisive action. Many had to weigh expensive hardware upgrades and complex logistical maneuvers. However, those utilizing Outdoorlink’s Smart Controllers and Vantage system were able to address the situation efficiently and effectively. Here’s how Outdoorlink’s technology became a pivotal solution:
1. Remote Reboots Made Simple
Outdoorlink’s Smart Controller enabled operators to perform remote reboots and mass system resets for their ad displays. This capability eliminated the need for on-site visits, reducing response times and operational costs while keeping advertising networks running.
2. Advanced Monitoring and Alerts
Outdoorlink’s Vantage system played a proactive role by identifying and flagging problematic screens through video alarms and remote diagnostics. These early alerts allowed operators to prioritize their efforts, ensuring resources were allocated in the most efficient way possible.
3. Exceptional Success Rates
The implementation of remote rebooting achieved a remarkable 98% success rate. This significantly reduced the need for emergency hardware replacements and minimized operational downtime, an essential advantage in an industry where every moment of disruption translates into financial loss.
4. Comprehensive Insights for Better Decision-Making
Beyond detecting issues, the Vantage system provided critical data and visual reports, including screenshots of affected displays. This allowed operators to quantify the impact of the outage, with data showing that 56% of sites experienced disruptions. Equipped with these insights, teams could plan strategically to prevent further issues and maintain seamless operations.
5. Cost-Effective Solutions During Critical Times
Outdoorlink’s solutions provided a tangible financial advantage by reducing the need for new hardware investments and site visits. This combination of operational efficiency and cost-effectiveness highlighted the value Outdoorlink delivers to its clients, especially in high-pressure situations.
A Milestone in Remote Management Technology
Reflecting on the incident, Outdoorlink CEO DJ Jennings noted, “The recent CrowdStrike outage highlighted the value of our Smart Controller and Vantage system in maintaining reliable and efficient digital advertising infrastructures. We’re proud of our team’s quick response, showcasing our commitment to customer support. This incident underscores the importance of remote management solutions, and we’ll keep pushing our technologies to meet our clients’ needs.”
The CrowdStrike outage not only emphasized the challenges associated with managing advertising networks but also illuminated the importance of working with a technology partner that can adapt to unexpected hurdles. Outdoorlink demonstrated its expertise by managing the crisis with precision and setting a new benchmark for what OOH operators can expect from their technology providers.
About Outdoorlink
Outdoorlink specializes in remote monitoring and management solutions for digital signage and electronic assets. Their Smart Controllers and Vantage system are industry-leading tools that ensure reliable, cost-effective operations for advertising networks.
While the CrowdStrike outage is now a thing of the past, it serves as a compelling reminder of the essential role Outdoorlink plays in OOH and place-based advertising. For operators striving to remain resilient and adapt to the demands of a dynamic market, this is a testament to the importance of selecting the right technology partner. Together, we can continue to innovate and move forward.
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