From Adam Singer, VP Marketing, AdQuick

There’s a pattern you’ll see if you study brands that last 20, 50, even 100+ years.

They don’t rely on constant persuasion and yelling ‘buy now’ 24/7.
They don’t compete on discounts.
They don’t explain themselves in every ad.
They create gravity.

People expect them to be bigger, better, and worth more before they ever visit a website or a store location.

That expectation isn’t built through real-time optimization or A/B testing. It’s built through visibility, confidence, and presence in the real world.
Out-of-home advertising does something most channels can’t: it makes a brand feel established before it’s fully scaled, or simply as the de facto choice before someone even thinks about making a purchase.

When people see your brand in cities, on streets, and in culture – not just in feeds on tiny device screens – it changes what they’re willing to pay, how they talk about you, and whether they trust you.

Performance marketing is truly just demand capture, which is not creating net new demand and certainly not helping you have pricing power.

Branding is what gives performance and everything that happens later in the buying cycle something to stand on. It’s a real lever on long-term growth. Making this fast and effective is the magic of AdQuick.

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