A Billboard Insider reader asks “What are the best colors to use for digital?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this.
Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient abstract backgrounds.
Create texture, dimension, pattern, and movement with color combinations, or use stock imagery.
Bold colors also create high contrast without overpowering the advertisement.
With digital, colors such as red, pink, and teal contrast against black, offering rich vibrancy.
Submit your creative questions to melody@outofhomecreative.com or davewestburg@billboardinsider.com.
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Paid Advertisement
Another good idea is to run ads with different colors depending on the time of day. Bright colors work best during the day while subdued colors look better on digital billboards at night.
Just an opinion…
Bright, garish colors only work if the the product or service of the advertiser can support such vibrancy. Law, Medical, Accounting, etc – with insane “fun” bright colors NO. Local pet walker – sure. After this is advertising… and the style, color, layout needs to send an accurate “flavor” to the viewer. No one is going to a dentist that has a sickly green board, or to a premium car dealership with baby blue and pink boards.
Eh, the whole point of doing color on digital is to use RGB colors. Use the brightest shades possible for each color to make the billboard extremely visible. Those types of colors are only possible on digital, and to counter everyone else on the rotation you have to use them.
For avoiding bad colors, don’t use pastels, dim, or muted colors. The colors have to be a bit exaggerated in order to really work. Using colors that are too dark or too light just won’t register.