The City of West Hollywood has selected 21 projects for the city’s Sunset Arts & Advertising Program. The city’s Design Excellence Review Committee concluded the evaluation in May. 

The Sunset Arts & Advertising Program was launched in 2019 by the city to “reimagine” the outdoor advertising style on the Sunset Strip. The projects are meant to “set the new standard for digital outdoor advertising,” according to the city. 

In 2019 the West Hollywood adopted the Sunset Arts & Advertising Program – a groundbreaking effort to reimagine the world’s premier locations for outdoor advertising. (The updated ordinance can be found here: Adopted Sunset Boulevard Off-Site Advertising Policy & Guidelines) After a competitive vetting process, the first 21 projects are set to move forward. These initial projects will kick-start the transformation of the Sunset Strip and set the stage for the Sunset Arts & Advertising Program’s future vetting rounds.

The Sunset Arts and Advertising Program report showcases the first set of 21 signage projects that have been awarded in concept, including the associated new proposed development, building renovations, preserved historic buildings, and new public open spaces.

Here are examples of a few of the projects:

[wpforms id=”9787″]

Paid Advertisement