This article was written by a human.  A disclaimer like this may be needed in the future.  Artificial Intelligence (“AI”) will disrupt out of home advertising by automating certain tasks and by providing easy access to information.

Ask Chat GPT-3 these prompts and see what you get:

• What are the top 50 best practices in effective billboard design?
• Write to me 20 reasons why billboards are an effective advertising medium?
• Write 30 7-word creative headlines for a personal injury attorney’s billboard?
• Write 30 7-word creative headlines for a Valentine’s Day promotion for a billboard company?

AI art is a powerful tool that both clients and artists can use to bring complex ideas  to life.  But art made by humans is more valuable because people connect with it more, and human artists have the most control.  Designers that actually know how to draw, know how to illustrate and use software manually, and who have designed out of home for years before AI can also create dynamic concepts by hand, controlling every single detail of the design and formulate their idea as originally intended.

Is AI a threat to the creatives working in the out of home advertising industry and will it replace graphic designers and take their jobs? The answer is yes and no.

Reasoning for Yes: For beginner creatives that do not know how to draw as well or illustrate as well, and for creatives that do not want to embrace AI technology, you will quickly be at a great disadvantage. Once AI starts to automate the use of text, you could very easily generate 50 unique billboard designs for a client. Will companies replace graphic designers this way? Probably.

Reasoning for No: For advanced creatives that have mastered their craft in the out of home advertising industry, we do not need AI to formulate ideas. We can very easily beat it with powerful, authentic, human artwork. Additionally, advanced creatives that know how to do that and also adapt AI technology into their workflow for ideation and custom imaging are an exponential threat to other artists. It’s not necessarily AI art that is a threat, it is other artists that use this exponential technology to make artwork.

This ad was generated without AI:

The ring in this ad was generated using AI

The homeless face in this ad was generated with AI.

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