Clear Channel Outdoor CEO Scott Wells appeared at  last week’s Wells Fargo TMT Conference.  Here’s a summary of his comments sponsored and analyzed by Signvalue.

Banking, pharma and insurance are up

Banking and financial services have been going gangbusters this year…I think pharma has been somewhat bigger than we expected, and probably auto insurance has come back more than we might have expected. There is an undertone to all of this that people are recognizing the role we play in the media mix and that we truly are kind of the last place to go for mass reach.

San Francisco is coming back but LA has a ways to go

The supply-demand dynamic in San Francisco is very positive for us right now. It’s like completely the opposite side of the coin…from 2023.. LA started the year in a rough place with the fires… media and entertainment…has changed…not as much production is happening in LA. And so, what we’ve seen is that media and entertainment for us as a category is down this year…

Expect to see an overhaul at Geopath

OAAA which I chair, and Geopath which Ali Broback chairs brought our executive committees together, and we have sponsored an analysis…that is in the marketplace getting pricing on what a modern measurement system is. Think of a system that is going to be a lot closer to real time, a lot more automated in terms of how it works, and a lot more robust.  We should have pricing on that probably in January…the plan would be to trial it in several markets during the first half of next year, to kick the tires, see how it works, see if the architecture needs to be adjusted, if there are things we need to add, things we need to take out to make it more efficient…it would be mainstreamed would be in 2027…Who’s gonna pay for it is always an interesting question…we’re gonna have to work through that..

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