An interesting chart on the projected US out of home annual ad spend for the next two years.   The chart was prepared by Moorgate Capital Partners and is contained in the Moorgate OOH Industry Q3 OOH Snapshot.    Morgan Stanley and JP Morgan project US out of home annual ad spending to grow by 2-3% over the next two years down from 4.5% growth in 2024.

You can get your copy of the OOH Industry Q3 OOH Snapshot by contacting Jeff Seddon, Director, Moorgate Capital Partners, jeff.seddon@moorgatepartners.com, 609-276-2508

Billboard Insider’s take:  Wall Street is projecting US out of home advertising industry revenues will grow at a rate which barely exceeds the 2-2.2% annual inflation forecast.  We are mystified as to the low projected growth rate in the absence of a recession.   Independent OOH companies are having success building signs.  The independent and public OOH companies are actively converting static signs to digital.  All that capital spending generates only 2-3% annual growth?  We suspect that some US out of home industry revenues aren’t making it into the numbers. If you are an independent and aren’t part of the OAAA, for instance, how will your revenues get counted in the Miller Kaplan figures which are used as the industry figures?

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