Vistar co-founder and CEO Michael Provenzano will discuss the potential for Out of Home to go beyond local audiences and mine significant revenue opportunities on an international scale at the World Out of home Organization Global Congress in Hong Kong from June 5-7.
He will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements including essential strategies for media owners aiming to attract global advertisers. This entails the adoption of scalable technologies and systems that adeptly manage complexities including currency exchanges and varied data segments.
J-C Conti is CEO of VIOOH, a leading global digital OOH marketplace. He leads a team of digital OOH tech experts developing and managing VIOOH’s platform which connects buyers and sellers in a premium marketplace, making OOH easily accessible.
He will dispel many of the myths affecting programmatic DOOH including the accusations that it is designed for low value inventory and programmatic will cannibalise some existing revenue streams.
Programmatic 2.0 is here to stay, he will say, and OOH media owners need to embrace it to be competitive in an ever-changing media landscape.
WOO CMO Richard Saturley says: “Two of the biggest issues facing Out of Home are the need to attract international and global advertisers by giving them what they need and making the medium easier to buy at scale. We couldn’t have two more expert industry pioneers to examine these issues in depth than Vistar’s Michael Provenzano and VIOOH’s Jean-Christophe Conti.”
Click on here for the draft programme
The programme is currently being finalised with further announcements to follow.
I look forward to welcoming you to Hong Kong.
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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