Clemmons, N.C. – Apr. 12, 2024 – Visible Outdoor recently installed Clemmons, North Carolina’s first digital billboard, after working with the city to clear up municipal zoning ordinance discrepancies.

Joseph Stancil, owner and operator of Visible Outdoor, was committed to getting the display installed to provide the best possible experience for his advertising customers.

He called his on digital billboard partner, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to provide knowledge and expertise throughout the process. He has had a working relationship with Daktronics since 2008 and knows them to be reliable in their products, knowledge and service.

 “Our Daktronics rep is Matt Newton, who I have known for many years,” says Stancil. “His expert testimony at city meetings and then later in the court process enabled my lawyer to get not only the permit for the billboard but also the digital permit.”

It took nearly three years to get the permits completed, and now the village’s first digital billboard sits on the highway. Stancil says the businesses and people of the city have embraced the double-sided display’s presence.

“My advertising slate is about 70 percent full right now, with mostly local businesses and organizations like realtors, plumbers, a local church and the Rotary Club,” Stancil says. “Digital presents opportunity for the advertisers to engage more with their audience, especially from a seasonal aspect, being able to change messaging. The fact that we’re the only digital billboard is very exciting to the small local businesses.”

Continued efforts

Stancil is active in several other markets as well, engaging with municipal planners and decision-makers to encourage acceptance of digital signs.

“I take on the cases that most people don’t have the patience for,” Stancil says. “I want to establish good relationships with the cities I work in, and together we can help set the trend for all the sign companies. It’s important to me.”

About Visible Outdoor

Visible Outdoor Advertising was born out of the desire to provide the best billboard advertising to their clients. True to their name, all of their billboards have exceptional read times with high traffic counts. Visible Outdoor Advertising provides the best possible return on the client’s advertising dollar. They offer graphic design services, vinyl printing, engineering, fabrication and installation of any type of structure.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

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