Vinyl Works, a prominent partner to Out of Home companies providing a seamless process of managed production services from start to finish including design, print production and installation services to multiple media holders, retailers, bus operators, truck fleets, and agencies, is thrilled to announce that Michael Palatnek has joined the company as a Partner.
With decades of experience in OOH media, experiential activations, and production, Palatnek brings a proven track record of innovation and growth. He has successfully built and exited two companies in the OOH and experiential space and previously served as CEO of a major global holding company, where he led significant expansion efforts and operational transformation.
That experience along with Vinyl Works current partners, Ricardo Marques and Seth Lippert, who have both built, operated and exited multiple OOH Media Companies, including Fuel Outdoor, brings a unique set of experiences together to offer their clients.
“We are extremely excited for this partnership and what our collective services can bring to both our media hold and agencies alike,” said Ricardo Marques, CEO of Vinyl Works. “Michael’s background and industry relationships, paired with our capabilities and infrastructure, will elevate what Vinyl Works can offer the industry across the board.”
This strategic partnership marks a new chapter for Vinyl Works as it continues to evolve as a go-to resource for high-impact OOH solutions—combining scale, precision, and expertise to support clients from concept to execution.
Palatnek added, “Vinyl Works has always stood out as a reliable, quality-driven partner in the space. I’m excited to help grow the business further and create meaningful value for our clients, partners, and the OOH ecosystem at large.”
Together, Marques, Lippert and Palatnek aim to scale Vinyl Works’ offerings and expand its footprint across the U.S., further bridging the gap between creative ideas and real-world execution.
About Vinyl Works
Vinyl Works is a trusted production and installation partner for the OOH industry including media holders, retailers, agencies, and transportation operators. Known for its top-tier craftsmanship, responsive service, and nationwide reach, Vinyl Works helps bring bold campaigns to life—from static and transit media to large-scale fleet and retail installations. Vinyl Works always continues to uphold complete transparency in everything we do, we exist to service businesses and flawlessly facilitate the complex process of successfully launching multiple advertising campaigns and events in multiple markets in a timely manner.
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