Vendor Profile: Signly

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Company: Signly

Headquarters: 5235 South Glendon Street, Suite #G2, Murray, UT  84123

Phone:  801-200-4395

Email: mike@signly.com

Signly creates sales tools for out of home sales reps.  The firm’s products are targeted at small to medium sized out of home advertising companies.  Insider talked with Signly’s founder Michael Spencer about the company.

How did you get involved in the out of home business?

I got involved in the out of home space about five years ago when I became the marketing director of a law firm in Salt Lake City, UT.  We are the second largest advertiser in the state, and I quickly got involved in our OOH campaign (billboards and transit).  I made friends with our sales reps and started noticing a pattern in their frustrations.  They were frustrated with creating proposals (a single proposal could take them as much as 2 hours), billboard drives (sometimes an entire day depending on the size of the campaign), and the back and forth meetings with clients where little tweaks were requested, and they’d have to run back to the office and do a lot of work only to have more changes requested.  Once I saw the complicated excel spreadsheets they were using (multiple colors, notes, sheer overwhelm) I knew there had to be a better way.  On my end, I quickly became overwhelmed with multiple contracts from multiple vendors each with seemingly random starting and ending dates (often campaigns with the same company would have several contracts with different start and end dates for the same campaign).  I would often search my emails, and I often put off finding answers to important questions because it was just too mentally overwhelming to take on the tasks.  Plus, sales reps would sometimes double sell something which was frustrating for me, the client.

That’s when the idea for Signly emerged.  It originally started as a platform for three types of people:
1. Billboard Companies;
2. Billboard Advertisers; and
3. Agencies.
I quickly realized that it would be much better if I focused on a single group, so I settled on billboard companies (specifically tools for billboard sales people).

What is Signly and how can it help out of home companies?

Signly gives sales people the ability to:
  • Create beautiful proposals in minutes (not hours)
  • Sell to clients online via a new online (map based) proposal system where people can visually see the proposed inventory and coverage area and also chat with clients in real time with our online sales-chat system.
  • Drop Excel and move their inventory management into a more sophisticated and easier to use cloud based solution so that all sales people see available/booked inventory in real time without needing to call/email/have meetings to know if something has already been sold.
I’d compare Signly to other platforms like Ayuda, DoMedia, and Apparatix only without all of the complicated features that small billboard companies don’t care about (Signly is only for sales people in small to medium sized billboard companies) for only a fraction of the price.

What does the service cost?

We have plans starting as low as $79/month.  The software is free to beta users between now and the end of the year in exchange for feedback about the software.

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