Here are excerpts of a press release Insider received today:

New York, NY – April 19, 2016 – Vector Media, a leader in Out-of-Home advertising, today announced a strategic partnership with Europe’s leading double decker bus advertising company, Great Bus Advertising, also known as GQuadro in Italian markets, to create the world’s largest inventory of the highly sought-after double decker bus ad format.

 “We’re thrilled to offer the double decker bus ad platform, now at a global scale,” said Bill Schwartz, Founder & CEO of Vector Media. “Vector pioneered double decker bus advertising in the U.S. 10 years ago, and the medium has seen double digit growth year-over-year ever since. GQuadro created a one-stop-shop for advertisers looking to run double decker bus campaigns across Europe, similar to the network Vector has created for advertisers in the U.S., making them the ideal partner for us to embark on this next phase of business development with.”

Vector Media introduced the double decker bus advertising format to top brands in North America nearly a decade ago. Today, the company is the leader in the space and continues to develop new digital opportunities for advertisers. Vector is the only media company in the U.S. offering illuminated transit, HD video and livestreaming on double decker buses. Last year, Vector launched its Beacons & Geo-fencing offering, enabling advertisers to micro-target audiences and push notifications to the mobile devices of pedestrians near their bus campaign routes, placing branded messages directly into the hands of their key consumers.

Paid Advertisement