Yesterday’s OAAA US out of home revenue release contained  another quarter of good and bad news for the US out of home industry.

The good news is US out of home revenues grew by 3% in the second quarter of 2025, slightly in excess of the 2.4% inflation rate for the US economy.

The bad news is that  out of home revenue growth of 3% failed to keep pace with the 5% increase in US nominal gross domestic product. Out of home has failed to match US nominal GDP growth in 9 of the past 11 quarters.

Here’s the data.

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