Up to Something on the Three P’s of OOH Design

Richard Molinaro and Todd Turner, Up To Something Agency, at Spring 2024 IBO Show

Todd Turner and Richard Molinaro of Up to Something gave an entertaining short course on out of home creative at the IBO conference.  You can access their talk at  http://uptosomething.agency/ibo-talk-2024 .

Billboard Insider’s favorite slide is this one which reminds us that we need to be memorable, as well as clear.

 

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