Uber has finally unveiled its latest brand activation and long-term takeover atop the historic Bruckner building and against the coveted NYC skyline. Uber’s new five-year takeover of this sign, operated and designed by Clear Channel Outdoor, marks only the 7th brand to adorn this historic landmark in the sign’s nearly 100-year history. Previous brands leveraging NYC’s largest rooftop sign include iHeart, History Channel, Citco Petroleum and Knickerbocker Beer.

Clear Channel Outdoor partnered with Uber and their media agencies, Mediacom and Kinetic, on the deployment of the rooftop sign. CCO’s creative experts worked with Uber on the design/schematics while their New York construction unit managed all fabrication and installation.

“We’re excited to partner with Clear Channel to bring one of New York’s more recognizable brands to one of its most iconic billboards,” said Harry Hartfield is Public Affairs Manager for Uber.

The five-year takeover of this iconic sign reflects the resilience of the ride-sharing/delivery service and the resilience of New York City as a major business and tourism metropolis where Uber plays a crucial role in how NYC and New Yorkers go about their days.

This brand activation comes as NYC recovers and as people pour back into the “Crossroads of the World,” as restaurants, sporting venues and Broadway have reopened and are thriving. To put this latest brand campaign into perspective, nearly one million drivers are traveling through city tolls in a single day in the metro area. In addition, as more workers return to the office, the public’s demand for transportation services and past times, like lunch delivery to the office, will only increase.

Clear Channel Outdoor is also completely sold out of their digital inventory and nearly sold out of all printed display inventory for New Year’s Eve in Times Square – another sign, NYC is really back!

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