Billboard Insider hears from multiple sources that Trailhead Media is testing the waters on a sale.  Trailhead’s lead investor Viking Global has been in the investment since 2020 and we assume they will be calling the shots.  Trailhead has approximately 3,500 faces including 260 digital faces, clustered in the North Carolina/South Carolina, Alabama/Florida, Tennessee/Kentucky/Indiana, Georgia and Mississippi/Louisiana.

Billboard Insider’s Take:  Maybe the out of home M&A market is beginning to heat up again.  See today’s announcement about Adams buying Triad.

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