More communities are replacing stoplights with traffic circles to keep traffic moving and reduce accidents. We asked Grey Vick of Grey Outdoors what he thinks of traffic circles and he said this:
If a traffic circle replaces a stoplight, traffic starts flowing faster. That’s good and bad. Good because you’ve got more continuous flow and exposure. Bad because drivers might pass too quickly to catch more than one or two flips of a digital ad. The stoplight helps because it creates backups—people sit and stare at the board. But even with faster traffic, it’s still very “captive.” You’re right in their line of sight. Ultimately, placement is key. If it’s right in the driver’s path and close enough, even two flips can be effective but it may not be enough to warrant replacing the digital when it’s at the end of its useful life.
How will a traffic circle impact the performance of a digital billboard? Take our poll below or email davewestburg@billboardinsider.com.
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Traffic circles (called roundabouts in Wisconsin).
One of my observations starting about 15 years ago was highway regulations on a new roundabout that limited new billboards starting a certain distance from roadway tapers to the “circle”. At the time local ordinance was in addition to State “facilities Development”. standards. The lesson may be to check with all jurisdictions if planning a new digital sign.
Ron Borree