For immediate release, NEW YORK CITY
MetricOOH is setting a new standard in out-of-home (OOH) advertising across the USA with its innovative traffic intensity scoring system. By harnessing satellite imagery to analyze real vehicle movement patterns, this groundbreaking solution provides brands with precise, actionable insights that media owners can leverage to maximize their pricing and revenues. Functioning as a high-tech navigator, the patented system guides advertisers toward optimal display investments, maximizing campaign performance with unparalleled precision.
“We’ve been working for many years to shepherd this AI technology and we’re proud to be the first subscribers of the MetricOOH product, now in the Top 50 CBSAs,” said Chris Cowlbeck, CVO IBO Speedway. “We appreciate Cuende’s decades-long global expertise in OOH measurement who is now sharing their 2024 scores with the industry with our interfacing being live to provide participants the 2024 MetricOOH scores for their displays.”
“This scoring strengthens the positioning of MetricOOH’s Media Operator subscribers within the AdQuick platform because of how it gives our demand-side clients one of the best data sources achievable for using OOH to measurably maximize KPIs,” says Jason Kunkel de-Cesero, AdQuick Vice President, Demand & Analytics Partnerships. “As the first buy-side MetricOOH subscriber, AdQuick’s clients uniquely have access to MetricOOH’s data for selecting and measuring OOH placements. We’re also thrilled that, for AdQuick’s media operator partners, MetricOOH has offered to make 2024 scoring available at no cost. Our partnership with MetricOOH all goes toward the goal of bolstering confidence in the OOH industry for all participants.”
About IBO Speedway
The IBO Speedway is a cloud based set of data solutions and technology “tools” that enable our IBO team to aggregate inventory information.
IBO Speedway has grown to over 300 companies with over 100K display footprint and uniquely functions as a cooperative manager, much like a rural electricity co-op. Our centralized technical effort enables a one-stop functionality for buying interests whether automation assisted, programmatic or the good old-fashioned manual way.
For more information contact Becky Smith, IBO Enterprise Manager via email becky@IBOUSA.org or call the office for immediate attention, 580-226-2234 IBOspeedway.org.
About AdQuick
AdQuick is the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. With over 1,800 partners spanning all types of OOH media, AdQuick seamlessly connects advertisers and agencies to OOH media owners anywhere in the U.S. and abroad. AdQuick is headquartered in Los Angeles, CA. Learn more at AdQuick.com.
About CUENDE Infometrics
Founded in 1991, CUENDE Infometrics brings decades of global expertise in advanced OOH analytics for marketing and advertising. Renowned as pioneers in leveraging satellite imagery for comprehensive traffic metrics, CUENDE partners with MAXAR—the world’s leading high-resolution commercial satellite imagery provider. Operating in 14 countries, CUENDE delivers actionable insights that empower clients to minimize risks and maximize profitability. Discover more at MetricOOH.com.
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
