By Chase Taake, Content Editor at SignBird

Websites are a fantastic tool to present your company’s brand, as well as highlight your inventory to potential advertisers. In 2022, your website can be the difference maker with how advertisers perceive your company, and the strength of your billboard inventory. The tips below will go into detail, and will help you think about quick ways to improve your website.

Quick note, the SignBird team created a video that heavily supports the points talked about in this article. Click here if you would like to see the video!

Great Content and Strategic Design

You have to understand who is coming to your website, and why they are there. The content on your website needs to be engaging and the design of the website needs to support that. A great background video, like the one here, is a great way to get prospects excited and ready to keep scrolling the page. Remember, no fluff, don’t make the mistake of boring advertisers with every detail. Keep in mind that your website is often the first time advertisers will see your business, so make sure it is a high quality site with a lot of billboard photography, video, and creative. A poor quality website, being the first impression, can make advertisers get the feeling that the impact your inventory makes is sub-par, while a great looking website can make your business seem superior to your competition. Your website , just like a billboard, makes an impression!

Call to Action

Your website has to have “directions” for your viewers. Make it straightforward and easy for them to do what you want them to do. Ask them to call, ask them to email, and make those contact buttons in convenient locations and easy to find. Without having a call to action, your customer might become uninterested and decide to jump off your website without reaching out to learn more.

Lead Generation Chatbot

When they’re scrolling on the website, and have a question or want to get in touch, they can just go to the convenient chatbot and type their question,, and get an answer within minutes. At SignBird, we can set it up where this question literally is sent to your phone, just like a text message. It is a super convenient way for people to get in touch very quickly.

Summary

These three tips are sure to increase the chances of selling your ad space from your website.Go to SignBird.io to learn more!

If you’d like to see a few of the websites we’ve launched recently, check these out! Steel City Billboards, Kennedy Outdoor Advertising, & Roar Outdoor Advertising.

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