Rafale Chang is CEO of Tiger Party – the company widely known for synchronizing the New Year’s Eve Ball Drop countdown in Times Square.
However, the Ball Drop countdown is only a small part of what the company does.
If you visited Times Square in recent years, you probably saw the creative campaigns that used the Tiger Party know-how – from the MET Opera Opening Night Live Stream to the latest Disney movie promotions.
On January 31, 2024, Rafale Chang will share case studies and success stories of DOOH campaigns executed with the help of Tiger Party expertise and technology. His presentation will take place at 11:00 AM at the Digital Signage Summit, during ISE 2024.Headlined “A Little Times Square in Every Corner: The Advancement of LED Technology and the Proliferation of Billboards,” Rafale Chang’s presentation will illustrate how the integration of LED technology in billboards has made DOOH campaigns more effective.
About Tiger Party
Founded in New York City in 2009, Tiger Party is a global digital out-of-home (DOOH) advertising technology provider. We design, install, and manage DOOH networks of any configuration.
Our software, hardware and expertise are behind some of the world’s most spectacular digital billboards, including those in Times Square.
Tiger Party helped create and execute numerous interactive and experiential DOOH campaigns for major brands in North America and Asia.
Many of those campaigns have gone viral on social media.
Tiger Party’s proprietary software/hardware combination GOTIGER supports any type of DOOH content and campaigns: from standard branding and sales promotions to billboard network takeovers, to interactive, anamorphic 3D and dynamic data-driven content.
The Tiger Party platform was used in campaigns for Coca Cola, Pepsi, Volkswagen, H&M, WestJet, Revlon, Alexander McQueen, Pure Leaf, Golden Goose, Applebee’s, to name just a few. See examples of the campaigns we produced here.
Media Contacts
Barcelona – We Keep In Touch Communications
Marc Figuerola Delgado
Tel: +34 682 032 121
marc@wkitcomms.com
New York – Tiger Party
Sucy Lin
Tel: +1 646 441 8000
sucy@thetigerparty.com
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