By John James, Founder/President of SignBird: An Outdoorlink, Inc. Company
Our billboard structures capture attention and facilitate brand recognition, making them indispensable assets for businesses and brands to use all over the world. However, with great visibility comes great responsibility. Billboard owners not only have a duty to maintain the visual appeal of their billboards but also to ensure their safety. This is where Billboard Safety Inspection Photos come into play, serving as a vital tool for billboard owners to consider. A quick quote from our friend, Jim Poage.
“Structure inspections are costly and require personnel to be exposed to potentially unsafe conditions to perform the task. With the SignBird photographs and videos, a quick, safe inspection can be performed for major issues in less time than previously with an inspector.” – Jim Poage, Safety Director at Formetco.
Click here for a few drone photo examples before digging in on this article.
- Legal and Regulatory Compliance: The advertising industry is subject to various regulations and standards to ensure public safety. Billboards, being prominent structures located in public spaces, must adhere to these regulations. Safety inspection photos provide visual evidence that a billboard is in compliance with safety codes and regulations. In case of any disputes or legal matters, these photos can serve as documented proof of the billboard’s condition at a specific time, helping billboard owners avoid potential legal complications and fines.
- Maintenance Monitoring: Billboards are exposed to the elements year-round, facing weather conditions that can cause wear and tear. Regular maintenance is essential to keep billboards structurally sound and visually appealing. Safety inspection photos act as a baseline for monitoring the condition of the billboard over time. By comparing photos from different inspection periods, billboard owners can identify areas of concern, track deterioration, and address maintenance issues proactively. This approach not only extends the lifespan of the billboard but also saves costs by preventing major repairs.
- Liability Mitigation: The safety of passersby, motorists, and nearby property is of utmost importance. If a billboard were to become unstable or pose a hazard, it could result in accidents, injuries, or property damage. In such cases, billboard owners could be held liable for negligence. Safety inspection photos provide a record of the billboard’s condition and maintenance efforts, demonstrating that the owner took reasonable steps to ensure safety. This evidence can be invaluable in legal proceedings to mitigate liability and protect the owner’s reputation.
- Insurance Requirements: Many billboard owners are required to carry insurance coverage as part of their business operations. Insurers often request documentation of safety measures and regular inspections. Safety inspection photos can serve as proof that the billboard is being maintained properly and that safety protocols are being followed. This documentation can facilitate smoother insurance claims processes and potentially lead to more favorable insurance premiums.
- Transparency with Stakeholders: Billboard owners often have stakeholders such as clients, partners, investors, and even local communities. Demonstrating a commitment to safety through documented inspections and photos can enhance trust and credibility. When stakeholders know that safety is a priority, it can foster positive relationships and strengthen the overall reputation of the billboard owner.
- Future Planning: Safety inspection photos contribute to the strategic planning of billboard owners. By analyzing trends in the condition of billboards across different locations, owners can make informed decisions about future investments, upgrades, or even the relocation of billboards. These photos provide valuable insights into the performance of various billboard sites, enabling owners to optimize their development strategies.
In conclusion, safety inspection photos are not just snapshots; they are powerful tools that empower billboard owners to uphold legal standards, ensure public safety, and maintain the structural integrity of their assets. By documenting the condition of billboards over time, owners can demonstrate their commitment to safety, mitigate liability, comply with regulations, and make informed decisions about maintenance and future investments. In an industry where visibility is key, safety inspection photos provide an essential layer of transparency and accountability that should not be overlooked.
Are you looking for more information on how to have your billboard structures visited for Safety Inspection Photos? Click this link here.
About SignBird:
SignBird is the pioneering Out-of-Home organization most recognized for its creative photo/video deliverables designed to help billboard companies highlight and sell their billboard inventory. Acquired by Outdoorlink, Inc. in 2022, SignBird has set the industry standard for what is expected by local businesses and national brands when making their Out-of-Home media buying decisions.
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