Bloomberg ran a piece yesterday saying that Silicon Valley is going old school in buying out of home: Facebook Pushes Online Ads, Then Spends Its Cash on Billboards
Look at the OAAA’s 2017 list of top out of home advertisers. Tech firms are in bold.
MCDONALD’S RESTAURANT
APPLE
GEICO
AMERICAN EXPRESS
GOOGLE
AMAZON
COCA-COLA
HBO
VERIZON
CHEVROLET
NETFLIX
WARNER BROS PICTURES
SPRINT
STATE FARM
AT&T
METRO PCS
SAMSUNG
DISNEY
TOYOTA
COMCAST
Insider expects that the list will tilt even further towards tech firms next year.
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