London, February 22, 2024: Talon, the global independent Out of Home (OOH) agency, today announces the appointment of Sue Frogley as Group Chief Executive Officer (CEO) to lead the business globally as it targets further growth and expansion.
Frogley is an accomplished industry leader with over 30 years experience growing successful global media businesses. She will join Talon from Publicis Groupe, where she was CEO of its media arm in the UK for over six years. Under her leadership, Publicis Media UK grew into a £2bn+ billings operation, thanks to several new business wins across its media agencies Zenith, Starcom and Spark Foundry. Before that, Frogley was President of Global Client Solutions at Publicis Groupe and previously spent over 13 years at Dentsu (then Aegis Media), where she held several global leadership roles, most latterly as Global President of Commercial Operations.
This appointment follows a rigorous selection process. Frogley will report to Stewart Easterbrook, chairman and joins Talon’s global board. Eric Newnham, who has acted as interim CEO for the past few months, will revert to the role of Founder and strategic advisor to the board.
Frogley is the latest in a series of new senior hires, signalling Talon’s commitment to ongoing strategic growth worldwide. Last year, Stewart Easterbrook joined as Chairman, the appointments of Mike Saunter as Chief Financial Officer (CFO) and Henry Lucas in the newly created role of Group Chief Commercial Officer soon followed.
Frogley’s appointment follows a period of significant growth for Talon, which celebrated its 10th anniversary in 2023. Since Equistone Partners Europe, one of Europe’s leading mid-market private equity investors, invested in the business in July 2022, Talon has completed the acquisition of Evolve, the fast-growing, independent specialist OOH business, and the acquisition of Novus Media Canada Corp (now Talon OOH Canada).
In her new role, Frogley will focus on further international growth, driving Talon’s digital capabilities and awareness of OOH as an effective, creative, data-driven media channel.
Stewart Easterbrook, Chairman, said: “Sue is a formidable and dynamic leader with a wealth of experience leading global media businesses. I am thrilled to have someone of Sue’s calibre leading our business and look forward to working with Sue, and with our teams, to drive further growth in the scale and ambition of Talon.”
Sue Frogley said: “I have long admired Talon’s proposition, ethos and trailblazing spirit to challenge perceptions and drive growth in the OOH sector. Over the past 10 years, Eric has developed a talented team that has successfully built a unique and expanding global business that holds an enviable position in the industry. I can’t wait to get started and help unlock even more growth potential and shape Talon’s next important chapter.”
About Talon:
Talon is a pioneering, global independent Out of Home (OOH) media agency focused on delivering effective, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, Nashville, New York, Singapore and Toronto, Talon delivers expertise at the global, national, regional and local levels. Additionally, the agency has built a global OOH planning and buying network – Talon International – covering 100 markets across the U.S., Europe, Asia and Latin America. For more information, please visit www.talonooh.com and follow on Twitter and LinkedIn.
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