Strategic Partnership to Fuel Groundbreaking OOH Creative Ideas for Agencies & Brands
New York – May 17, 2023 –Talon, the pioneering global independent Out of Home (OOH) agency, today announced an innovative partnership between Grand Visual, Talon’s creative OOH agency, and Whisk, the leading online emerging media platform. This collaboration marks a significant milestone in the OOH industry, enabling brands to revolutionize their advertising strategies and deliver ground-breaking, innovative, and impactful campaigns.
In today’s dynamic business landscape, brands are seeking advanced solutions to gain a deeper understanding of their audiences and deliver compelling advertising experiences that cut through the noise and supercharge ROI. The partnership between Grand Visual and Whisk addresses those exact needs.
Founded in 2019, Whisk has pioneered a cutting-edge AdTech platform that curates the best next- generation media channels and produces never-done-before ideas, enabling advertisers to diversify budgets and create innovative campaigns that align with their brand briefs. Grand Visual, Talon’s award- winning OOH creative services arm, brings extensive creative expertise to the partnership.
Grand Visual will now leverage its expertise to power Whisk’s OOH and experiential campaigns, pushing the boundaries of the medium and unlocking a new realm of possibilities. By combining their strengths, the partnership will deliver immersive, experiential, and unmissable concepts that guarantee unprecedented impact and results for advertisers. Together, Grand Visual and Whisk are reshaping the landscape of advertising, providing brands with unparalleled campaign experiences.
As audiences increasingly diversify their attention across multiple media platforms, Whisk fills a critical demand from brands to embed media diversification early into the campaign development process, and allocate their ad spend effectively and efficiently into channels, like OOH. Among all advertising mediums, OOH advertising stands out as the most effective in capturing consumer attention. According to a recent survey conducted by the OAAA and Morning Consult, an overwhelming 88% of adults notice OOH ads, with nearly 80% of those viewers inspired to take action.
Amy Still, Founder and CEO of Whisk, added, “The rapid pace of change in the OOH sector presents immense opportunities for brands to be innovative and make a lasting impact in their media plans. Partnering with Talon’s Grand Visual allows Whisk to offer our customers the most advanced solutions in OOH and experiential advertising worldwide.”
Commenting on the partnership, Jay Young, Chief Client Officer of Grand Visual, said: “We are excited to partner with Whisk and to be able to offer brands even more powerful creativity in OOH to help them reach their target audiences. The combination of our creative expertise and Whisk’s innovative technology platform is a game-changer for the industry.”
Barry Cupples, Group CEO of Talon, added: “I am excited to see this partnership between Grand Visual and Whisk. By combining our respective strengths, we’ll be able to provide advertisers with a truly unique and effective approach to OOH advertising. This partnership demonstrates Talon’s commitment to driving innovation in the OOH space and delivering measurable value for our clients.”
The partnership between Grand Visual and Whisk marks a pivotal moment in the OOH advertising industry. With a shared commitment to innovation, personalized messaging, and creating significant campaign impact which resonates with audiences and reaches consumers in a meaningful way in the physical world.
About Talon
Talon is a pioneering global independent Out of Home (OOH) media agency focused on delivering effective, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, and Singapore, Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network – Talon International – covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonooh.com and follow on Twitter and LinkedIn.
About Grand Visual
Grand Visual is a market-leading global production company providing creative and production services for Out Of Home. They craft compelling OOH activations, shaped around audiences, locations and mindsets using various creative techniques; joining the dots between brands, agencies, and media owners to activate creative Out of Home campaigns in the real world. Grand Visual has been operating in and helping define the OOH channel for almost twenty years and became part of Talon through acquisition in 2019. For more information, please visit www.grandvisual.com.
About Whisk
Whisk is an emerging media marketplace that fuels creativity and innovation in media. Their online platform connects advertisers with the best rapidly growing media channels, and creates bespoke creative ideas, tailored to clients briefs, within days. Their database consists of over 200 heavily vetted platforms and are the most exciting next generation media opportunities in Audio, Commerce, Social, Sustainability and DEI. Last year they facilitated ground breaking campaigns with Fidelity, Papa Johns, Puma, Starbucks, Proximo Spirits and Mars Petcare. For more information, please visit www.wearewhisk.com
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Media Contacts
Talon/Grand Visual: Ray Yeung + Nancy Zakhary | Relev8 | ray@relev8.co + nancy@relev8.co Whisk: Amy Still | amy@wearewhisk.com
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