By Neil Bell, Founder and Owner, New South Outdoor

At New South Outdoor, we have had a number of new advertisers come on board in the last couple of months that have exclusively run “Now Hiring” ads. I am very happy to have this new business but it got me thinking about the bigger picture and what was going on in the market.

I did a little Google searching and it seems that right now according to ZipRecruiter, there are more available jobs than there were before the pandemic. A year ago, there were 10 million jobs open and today there are more than 15 million vacancies.

I guess it could be due to a vaccination job boom… or it could be that positions are going unfilled because unemployment benefits are too generous to get people back to work.

Either way, it may be a good idea to try reaching out to potential customers who may be struggling to fill empty positions. There could be advertising dollars to be made.  Here is a sample of the classified ads New South Outdoor is currently running for clients.

To drive home my point, right after I wrote this article another client sent my company a help wanted ad.

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