I appreciated yesterday’s Billboard insider article regarding the positive impact tech has on the out of home industry. I would add one other significant benefit: technology allows digital billboard operators to monetize remnant inventory through the various programmatic channels. This provides an opportunity to generate incremental revenue from inventory that […]
When we asked Billboard Insider readers about the strengths of the out of home industry 44% said the biggest strength was barriers to entry, 40% said the biggest strength of the out of home industry was high cashflow margins and 8% said the biggest strength of he out of home […]
Today’s world is complex, filled with technology, conveniences, challenges, opportunities, and resources never thought of just a few short years ago. Technology has taken over our lives. You can make purchases and have them delivered to your door without ever leaving your couch. You can visit with relatives face to […]
December 14, 2016 New York, NY and Los Angeles, CA – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) […]
Insider has previously reported on billboard technology that can identify the make, model, and year of cars as they approach an LED sign. Yahoo Tech reports that Smart data storage company Cloudian and Japanese advertising company Dentsu will be launching a campaign in Japan this fall based on the technology. […]
Interesting article in STAT discusses an innovative way of tackling the Zika crisis. Two street side advertising panels in Rio De Janeiro are being used trap and kill the mosquitoes that are the primary driver of the disease. The billboards-cum-death traps rely on some clever science. They emit carbon dioxide and lactic acid […]
