May 19th , 2025 BIG OUTDOOR, a premier Out-of-Home media company known for iconic, high-impact locations, announces the launch of SunCienega (LA.D500) — a bold new digital display located at the intersection of Sunset Boulevard and La Cienega. This double-sided, full-motion spectacular faces both eastbound and westbound traffic on the Sunset Strip, offering […]
CoStar News reports that Regency Outdoor purchased a vacant retail property on the Sunset Strip for $26 million, with redevelopment plans underway for the high-profile corner. The 8,500-square-foot building at 8830-8844 W. Sunset Blvd. sits across the street from a well-known nightclub, the Viper Room, and has 130 feet of […]
Insider was looking through news feeds (we do it, so you don’t have to) when this article caught my eye. City Council Extends Sunset Spectacular Billboard Contract for Two More Years This story from WHOville reports that the billboard on Sunset Boulevard, which hasn’t even been built yet, received an […]
The City of West Hollywood has selected 21 projects for the city’s Sunset Arts & Advertising Program. The city’s Design Excellence Review Committee concluded the evaluation in May. The Sunset Arts & Advertising Program was launched in 2019 by the city to “reimagine” the outdoor advertising style on the Sunset […]
“As Silicon Valley takes a bigger share of ads, it gets easier for clients to cut out the middlemen” says Wall Street Journal. Companies are bringing digital ad buying in house. Facebook and Google don’t share their data with ad agencies. Agencies are dealing with credibility fallout from the ANA […]
