Solomon Partners Christian Bermel (left) and Mark Boidman (right) interviewed OAAA CEO Anna Bager at the Cannes Lions Festival. Some highlights from the conversation. Bager says AI can help out of home I think we should quickly talk about AI, on top of AI vendors being by far among the […]
Take a look at the latest CPM (cost per thousand impressions) taken from Solomon February 2026 Media Monthly report. Out of home is a better value than broadcast TV, influencer marketing, streaming and newspapers. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
Out of home is a good value versus other forms of media. Look at this chart from the Solomon November 2025 Media Monthly. It computes the CPM (cost per thousand views) of out of home versus other forms of media. You can see that bulletins, for example, have a CPM […]
