WASHINGTON D.C. (October 13, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released guidance to improve Marketing Mix Models (MMM) and OOH Attribution for both OOH sellers and omnichannel media buyers. […]
Every advertising channel investment includes several critical components, but creative impact can be the most important according to marketing research. The recent empirical evidence shows up to 75 percent of ad effectiveness can be attributed to the proper creative. This statistic should be an alarm for all OOH users to […]
An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. By using visually […]
