New York, NY, October 28, 2020 — Artsy, the largest online marketplace for buying and selling fine art by leading artists, is thrilled to announce an ongoing partnership with OUTFRONT Media, one of the largest out of home media companies in North America. The first activation launches on National First […]
In partnership with GIPHY Arts, OUTFRONT is delivering a one-of-a-kind experience to surprise and delight New Yorkers by delivering the first ever GIF powered dynamic clock. This experience is part of MOMENTS by OUTFRONT, an in-house content and publisher platform delivering editorial style content to earn the attention of […]
Two readers asked Insider to explain what’s in a good out of home media kit. A media kit is a document prepared for an ad agency or larger ad client to present information about your company, signs and markets. A media kit differs from a ride sheet in that a […]
Out of home stocks had a volatile third quarter as you can see below. OUTFRONT led the way with a 3.9% gain for the third quarter of 2020. Clear Channel Outdoor was up 2.4% and Lamar declined 0.2% The Standard and Poors Index was up 9.6%. Public out of home […]
OUTFRONT is holding billboard pricing and resuming capital spending according to Jeremy Male. Here’s a selection of his comments at yesterday’s Goldman Sach’s Communacopia conference. Pricing We much prefer to maintain rate integrity…If we have an advertiser that’s paying $100, we’d much prefer to provide some incremental benefit, extra space […]
NEW YORK, Sept. 9, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, today officially launched ‘MOMENTS by OUTFRONT,’ its new content and publisher platform bringing editorial style content to key audiences throughout New York City. The content experiences are curated specifically […]
Submissions are OPEN for OUTFRONT’s OUTFRAME competition. Artists will submit their interpretation of the theme ‘out of love.’ The winning work will run on digital billboards across America for two weeks in November, directly following the presidential election. For more details we bring you Liz Rave, OUTFRONT’s Senior Director, Marketing, […]
Lamar Advertising will pay a cash dividend of $0.50/share on September 30, 2020. The dividend equates to a 2.96% yield on the stock down from the 4-6% dividend yield Lamar was paying prior to Covid. Lamar cut the dividend during Covid to conserve cash. Lamar’s dividend is running at 50% […]
You already know that land lease costs are critical to keeping your expenses in check. Trust me, your land lease costs are one of the first things that buyers will ask about your plant. So you always try to negotiate low land lease rates on new sign sites, but landowners […]
Yesterday Insider reported that US out of home revenues were down by 45% during the second quarter of 2020. Place based advertising took the biggest hit (-83%) followed by street furniture (down 69%) and transit (down 68%). Billboards were down 30%. Insider’s take: Looks to Insider like Lamar and the […]
