The three giants of the US Out of Home industry – Lamar, Outfront Media and Clear Channel – are presenting at the World Out of Home Organization Global Congress in Toronto. The Congress runs next month from May 25-27. Lamar’s CEO Sean Reilly will share their unique culture and history, […]
A rising tide lifted all out of home sectors in 2021. Here are the 2021 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2021, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). Roadside billboards have recovered and are […]
Today out of home development expert Andy Goodman talks about rooftop billboards. What’s important in a rooftop lease? To clarify, rooftop leases are billboards that are connected to the roof with angle iron and are supported by loadbearing walls. The lease should specifically state that the Outdoor company needs to […]
The public US Out of Home companies outperformed the market in the first quarter of 2022. OUTFRONT was up 7% on news that it’s markets are returning to normal. Clear Channel Outdoor was up 5%. Lamar was down 2%. The S&P 500 declined by 5%. The public US out of […]
As an investor conference earlier this month OUTFRONT’s Jeremy Male identified sports betting as a high growth area for out of home. Billboard Insider talked to Intersection CRO Michael Rosen to get his thoughts on sports betting and out of home. What types of OOH are of most interest to […]
NEW YORK, March 21, 2022 – Clinch, the “Personalization Everywhere” company that leads the industry in AI-driven omnichannel personalization and dynamic ad-serving, today announced it has partnered with OUTFRONT Media Inc. (NYSE:OUT) as its dynamic creative optimization (DCO) partner. Advertisers can now leverage Clinch’s industry-leading personalization platform to execute and […]
What’s a reasonable figure for revenue per employee or revenue per sales rep at your out of home company? Looks like the three US public companies average $560,000 in annual revenue per employee and $1.8 million in revenue per sales rep. Billboard Insider is surprised that OUTFRONT’s revenue per sales […]
Times Square, N.Y. – March 15, 2022) The Times Square Alliance and OUTFRONT Media Inc. (NYSE: OUT) reveals a new campaign titled Make Up for Lost Time in Times Square to welcome back New Yorkers, office workers, commuters, and tourists to the Crossroads of the World. Launching just as many […]
Crisis for some is opportunity for others. Remember early 2020 when it was fashionable to show pictures of streets with no cars and airplanes crashing behind out of home signs? On April 16, 2020 Providence Equity and Ares capital invested $400 million in convertible preferred shares in OUTFRONT Media. The […]
NEW YORK, NY – March 2, 2022 – OUTFRONT Media Inc. (NYSE:OUT) launches its Women’s History Month campaign highlighting leading women across a diverse spectrum of industries. Our campaign titled, Lifted Up, applauds 40 of today’s leaders for the impact of their achievements, while also acknowledging those who helped make […]
