By Eddy Herty, VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media Opportunity is in the eye of the beholder… feels kind of a cliche thing to say, buuuuut it’s true, especially in this industry. Take for example the below (although blurry)shot. It’s hard to make out, but honestly, […]
With the permission of and by, Eddy Herty, VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media Subjective means based on or influenced by personal feelings, tastes, or opinions… people get stuck here… a lot. Objective means just the opposite… it’s not influenced by personal feelings or opinions but […]
By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “Sometimes a client will submit creative you know won’t produce the desired results. How do you convince a client to change creative direction?” Don […]
Jodi Senese is Chief Marketing Officer at OUTFRONT Media. She began her career with the New York Subways Advertising and joined OUTFRONT (then CBS Outdoor) in 1990. Jodi oversees all aspects of marketing including research, advertising and creative services and is integral in developing new business strategies for OUTFRONT Media. […]
